Category: Marketing
Sydney, Australia – International advisory, ventures, and creative firm Meliora has acquired Auckland-based digital consultancy Backchat Media, bringing the boutique agency’s founder, Mel Lee, into the fold as an equity partner. The move comes as Meliora, founded by Clive Dickens in 2025, seeks to cement...
Bangkok, Thailand – Jetts Fitness hosted a fitness and music event titled “JETTS x MILLI: Move Like a HEAVYWEIGHT” at Samyan Mitrtown, bringing together elements of exercise, entertainment, and pop culture. The one-day event featured a lineup of group workouts based on Les Mills formats, including BODYCOMBAT...
If you’ve ever been caught in the pre-Raya frenzy—roads jammed with balik kampung traffic, the scent of lemang wafting from every street stall, pelita lights flickering along kampungs—you will know that Raya is a season that pulses with tradition, nostalgia, and a fair dose of chaos. But this year, Malaysian...
As part of the mandate, SAMY will provide data-driven insights through its proprietary Maia platform, which offers access to more than 120 million influencers globally, alongside performance data to measure effectiveness.
PR must evolve into what he calls a “Stakeholder-Outcome Engine,” where the focus is on “behavior change, message pull-through, and lead quality.”
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
Bangkok, Thailand – Monde Nissin has partnered with We Are Social Thailand to launch “SUMO World,” a campaign on Roblox for its SUMO Mini Cookies brand, targeting young audiences in Thailand. The initiative introduces a branded experience within Roblox, featuring a dedicated map that serves as a hub...
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding.
Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion across Asia. Ling, a decade-long veteran of branded content in APAC, has worked with Hilton, Marina Bay Sands, SP Group, and Gardens by the Bay,...
According to the company, the initiative is part of its broader effort to evolve alongside changing consumer preferences while maintaining its heritage as a pioneer of white coffee.
