Category: Marketing
China – Levi Strauss & Co. (LS&Co.) has appointed Anita Fung as managing director of its Levi’s® brand in Greater China, tasking her with leading the company’s commercial operations across the region. Anita brings over 25 years of experience in luxury fashion and merchandising across Asia Pacific...
India — Havas Life Mumbai and Shobiz have joined forces to provide integrated experiential solutions for healthcare and pharmaceutical brands in India. The partnership seeks to combine Havas Life Mumbai’s expertise in medical communications with Shobiz’s experience in large-scale experiential design...
The work was developed with Odd Studio, a Marrickville-based prosthetic and creature effects studio, and informed by medical input from Joanneke Maitz.
Singapore – UNIQLO will stage its first AIRism Cooling Station pop-up at Orchard Central from April 10 to 19, offering visitors a hands-on look at its cooling fabric technology in one of Southeast Asia’s most humid urban environments. The activation places AIRism, UNIQLO’s innerwear line designed for...
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
India — SW Network has been appointed as the creative and social media agency for Lava International Limited, marking a new partnership aimed at strengthening the brand’s digital presence. Lava International, a homegrown mobile phone manufacturer in India, has built its reputation on designing and producing...
In an agency where experiential campaigns require tight collaboration across strategy, creative, and production, Jen believes rigid role boundaries can often hinder great work.
Hong Kong – Mannings has partnered with Hong Kong-based wellness advocate and brand strategist Charlz Ng to stage a two-day wellness and beauty festival at the West Kowloon Cultural District, aimed at bringing wellness from concept into everyday practice. The Mannings BoostUP Fiesta will take place on...
Mumbai, India – Marriott International brought its loyalty pitch to the streets of Mumbai, staging a two-day “Loyal-Tea” activation designed to show that joining its Marriott Bonvoy programme is as simple as a daily cup of tea. Held on 21 to 22 March at Phoenix Palladium Mall, the pop-up event marked...
Manila, Philippines – Digital lending platform Skyro has introduced a new podcast series, ‘PISOlophy’ (Peso-philosophy) as part of its efforts to encourage more open and accessible conversations about personal finance among Filipinos. The podcast is hosted by Ginelle Sequitin, a financial adviser, and...
