Category: Marketing
At INVNT Group, storytelling is not just a creative philosophy but a strategic framework for building memorable brand interactions.
![[Brand Identity Refresh] Lacoste 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Brand-Identity-Refresh-Lacoste-2026.jpg)
Paris, France – Lacoste has introduced a new visual identity, refining its core brand elements in a move that leans on heritage while sharpening its contemporary expression. At the centre of the update is typography. Drawing from archival references, the brand reintroduces a stronger use of serif characters...
In this edition of Agency Leadership Decoded, she shares how her philosophy has evolved—and what it takes to lead agencies through uncertainty while nurturing the next generation of talent.
Thailand – To promote the launch of its new “Cheese Overload Phenomenon”, KFC Thailand has staged a large-scale outdoor activation in Bangkok, deploying 91 tonnes of cheese in a citywide stunt. As part of the campaign, the brand installed oversized cheese container props that moved along the Chao...
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
Singapore – Sprite has introduced a new global brand platform, ‘It’s That Fresh’, across ASEAN and the South Pacific, marking a refreshed regional push spanning more than 15 markets. The initiative includes an updated visual identity, a new sonic branding element, and a series of cultural partnerships...
The move comes as marketers increasingly shift both consumer engagement strategies and marketing budgets toward social platforms, prioritising speed, relevance, and high-volume content production.
Hong Kong – Airstar Bank has announced a comprehensive brand overhaul and strategic service upgrade, officially rebranding as ‘EleBank’ alongside the launch of a new brand proposition. Guided by the proposition “EleBank, Invest Wisely”, the transition marks a shift in the bank’s positioning as...
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
![[Campaign] AIA Earth Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-AIA-Earth-Day.jpg)
Singapore – AIA Singapore is betting that the cleanest answers to sustainability may not come from boardrooms or policy papers, but from children. The insurer has launched a four-part short film series that reframes environmental responsibility through the eyes of children aged six to twelve. The aim...
