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Category: Marketing

M&C-Saatchi-Sydney-Baiada
M&C Saatchi appointed as poultry company Baiada’s social agency
Posted on November 21, 2022
by Jean Cabico
Under the partnership, M&C Saatchi will be responsible for managing the social activities of Baiada's brands, Lilydale and Steggles.
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Azerion acquires programmatic agency Hybrid Theory to open new footprint in APAC
Azerion acquires programmatic agency Hybrid Theory to open new footprint in APAC
Posted on November 21, 2022
by Teddy Cambosa
Azerion will integrate Hybrid Theory’s custom-built technology offering of solutions, hands-on support and independent managed execution.
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WN series Launch Feature Image
MARKETECH APAC launches thought leadership series under future-oriented industry series, What's NEXT 2023
Posted on November 18, 2022
by Maureen Basa
MARKETECH APAC unveils a series of thought leadership articles written by marketing leaders to future-proof the industry for 2023 and beyond.
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Colenso BBDO adds three new hires to production and account service teams
Posted on November 18, 2022
by Maureen Basa
Colenso BBDO appoints Jacqui Walker, Charlotte Glennon, and Keshvi Lal to bolster its production and account service teams.
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Wunderman Thompson launches global scholarship inspired by industry’s first female copywriter
Posted on November 18, 2022
by MARKETECH APAC
Integrated marketing agency Wunderman Thompson, in collaboration with the 4A's Foundation, has launched the 2022 Helen Lansdowne Resor Scholarship.
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PHD Philippines appoints Jam de Guzman as managing director
PHD Philippines appoints Jam de Guzman as managing director
Posted on November 18, 2022
by Teddy Cambosa
In his new role, de Guzman will elevate business growth, strengthen network partnerships, and enhance client servicing operations.
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Singapore Airlines tops brand rankings in SG for fifth consecutive year
Posted on November 18, 2022
by Maureen Basa
Singapore Airlines topped YouGov's 2022 Best Brand Rankings, while multi-service platform Go-Jek was named most improved brand in SG.
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How virtual has just made in-person events better: APAC industry leaders’ panel discussion 
How virtual has just made in-person events better: APAC industry leaders’ panel discussion 
Posted on November 18, 2022
by MARKETECH APAC
Industry leaders from APAC shared space to discuss how marketers can make the best of events now that in-person has rejoined the virtual format.
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Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Posted on November 18, 2022
by Teddy Cambosa
According to the data, almost 98% of B2B marketing leaders in APAC said that improving the chief financial officer’s awareness and understanding of B2B marketing ROI.
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Lemma names Puneet Biyani as new company president
Posted on November 18, 2022
by MARKETECH APAC
Puneet Biyani has been named company president of Lemma in order to expand the company's global footprint.
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