Category: Marketing
Stellar Ace, an out-of-home (OOH) advertising company and business arm of SMRT, has introduced a new advertising format on pedestrian overhead bridges.
Telkomsel Enterprise, in collaboration with creative agency Allheart, has unveiled the next phase of its #PastiAdaSolusi campaign, forging impactful new partnerships with Bank Rakyat Indonesia (BRI) and PT Putra Perkasa Abadi (PPA) to accelerate digital transformation across diverse industries.
Travel company Skyscanner has launched a new advertising platform that leverages first-party data from a travel audience.
The new additions to FCB SHOUT’s executive management team include Syahriza Badron as managing director, Wang Ie Tjer as executive creative director, and Jamie Tan as general manager.
David brings substantial experience as a chief financial officer, with a proven track record in the marketing and advertising sectors across South and Southeast Asia and global leadership positions.
The What’s NEXT in Marketing: Philippines 2025 conference, happening on 26 and 27 March 2025, will bring together industry leaders to exchange insights, share expertise, and offer a sneak peek into the future of marketing.
Digital travel platform Agoda has launched a generative AI (GenAI) film promoting the beauty of global exploration.
As part of the expanded partnership, GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms.
Hungry Hub, an online restaurant and hotel reservation platform in Thailand, has teamed up with the Singapore Tourism Board (STB) to extend its dining experience offerings internationally.
As 2025 approaches, Impressive is ready to help businesses navigate these transformative trends, offering expertise and forward-thinking strategies to achieve sustainable growth.
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