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Category: Marketing

What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
Posted on November 11, 2024
by Teddy Cambosa
To make the most of their RMN investments, Ken advises brands to be timely and relevant on said investments by leveraging insights from the rich first-party data obtained directly from user interactions within the platform ecosystem.
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FCB-Six-India-promotions
FCB/SIX India strengthens leadership team with key senior promotions
Posted on November 8, 2024
by Aliza Carmona
These senior appointments reflect FCB/SIX India’s strategic drive for aggressive expansion and service enhancement, aligning with the agency’s rapid growth trajectory and commitment to operational efficiency.
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APRW expands client portfolio with addition of consumer brands in Singapore
APRW expands client portfolio with addition of consumer brands in Singapore
Posted on November 8, 2024
by Aliza Carmona
APRW has added Sterra, Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group) to its client portfolio.
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Chinese sportswear brand XTEP opens first Malaysian mono store at Puchong
Chinese sportswear brand XTEP opens first Malaysian mono store at Puchong
Posted on November 8, 2024
by Teddy Cambosa
With customer needs in mind, XTEP's Malaysian outlet offers footwear and apparel specifically designed for athletes who require superior performance and quality as well as fashion-focused customers who prioritize style and comfort. 
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Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Posted on November 8, 2024
by Aliza Carmona
In collaboration with Millieu Insight, Yahoo DSP’s report aims to provide an overview of Singaporean marketers’ priorities for the upcoming year.
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Retail brand KKV to expand to 10 stores in MY, 200 across SEA in three years
Retail brand KKV to expand to 10 stores in MY, 200 across SEA in three years
Posted on November 8, 2024
by Teddy Cambosa
This strategic expansion showcases KKV’s rapid scalability and deep understanding of local consumer needs, reinforcing the brand’s confidence in the Malaysian market.
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Breast Cancer Foundation encourages women to undergo screening through latest campaign with DDB Group Singapore
Breast Cancer Foundation encourages women to undergo screening through latest campaign with DDB Group Singapore
Posted on November 8, 2024
by Aliza Carmona
The campaign titled ‘Voices for Ibu’ features a rendition of P. Ramlee’s ‘Ibu,’ using it as an anthem against breast cancer.
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WE-Communications-Malaysia-office
WE Communications expands Asia presence with new Malaysia office via Chase Advisors
Posted on November 8, 2024
by Aliza Carmona
WE Communications (WE), the global communications consultancy, has expanded into Malaysia, launching a new office in Kuala Lumpur through its affiliate, Chase Advisors.
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MR D.I.Y. unveils ‘PANDAi’ mascot, launches initiative to add value to Malaysians
MR D.I.Y. unveils ‘PANDAi’ mascot, launches initiative to add value to Malaysians
Posted on November 8, 2024
by Teddy Cambosa
With ‘MR D.I.Y. PANDAi Jaga Anda’, the retailer reinforces its role not just as a store, but as a part of the community it serves.Visitors to Bukit Bintang were greeted by an impressive 14-foot PANDAi display, drawing the attention of families and passersby.
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SeaMoney, MSIG launch travel insurance for Shopee customers in Singapore
SeaMoney, MSIG launch travel insurance for Shopee customers in Singapore
Posted on November 7, 2024
by Aliza Carmona
SeaMoney, a digital payments and financial services, has teamed up with MSID Insurance Singapore to launch travel insurance for Shopee customers in Singapore.
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