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Category: Marketing

Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Posted on April 13, 2023
by Maureen Basa
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
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Klook x Mandai Wildlife Featured Img
Mandai Wildlife Group to co-develop regional marketing campaigns with Klook in new tie-up
Posted on April 13, 2023
by Jamaica Marciano
The said partnership will also help in making Mandai Wildlife Reserve as a top-of-mind destination in Singapore.
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Australian food company Goodman Fielder expands Initiative’s remit across retail marketing business
Australian food company Goodman Fielder expands Initiative’s remit across retail marketing business
Posted on April 13, 2023
by Teddy Cambosa
Previously, Initiative was the media agency of record for Goodman Fielder, where it focused on the company’s above the line (ATL) media, including strategy, planning, buying, implementing and reporting. 
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ETOILE PR New Hires Featured Img
ETOILE PR makes two new appointments to drive growth in Australia, APAC
Posted on April 13, 2023
by Jamaica Marciano
ETOILE PR is an agency founded in 2017 that focuses on public relations, marketing, event management, social media, and talent management.
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Mediahub enters partnership with Teads, to offer unique Attention Guaranteed Buying model
Mediahub enters partnership with Teads, to offer unique Attention Guaranteed Buying model
Posted on April 13, 2023
by Maureen Basa
Mediahub and Teads' partnership also aims to streamline the supply path to assist their clients to reach their sustainability and ESG goals.
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Raymond Chin Featured Image
VMLY&R welcomes Raymond Chin as chief creative officer for Asia
Posted on April 12, 2023
by Jamaica Marciano
His appointment is also a part of agency’s strategy to attract the best industry talent and fulfill its mission of building connected brands.
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DEPT expands Australian offering with new senior hires
DEPT expands Australian offering with new senior hires
Posted on April 12, 2023
by MARKETECH APAC
DEPT has appointed a raft of new hires including four executives in specialist roles as part of its strategy to expand its offering.
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LG’s new brand direction, visual identity to focus on ‘youthful’ look
LG’s new brand direction, visual identity to focus on ‘youthful’ look
Posted on April 12, 2023
by Teddy Cambosa
The updated brand guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’
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Magic and Sophos featured image
Ad agency Magic bags media strategy and buying remit of Sophos
Posted on April 12, 2023
by Jamaica Marciano
Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions.
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Clemenger Group’s LEVO unveils new advisory centred on digital transformation, CX practice
Clemenger Group’s LEVO unveils new advisory centred on digital transformation, CX practice
Posted on April 12, 2023
by Teddy Cambosa
LEVO’s new advisory practice will leverage its existing expertise in strategy, product design, technology, and change management.
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