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Category: Marketing

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What’s NEXT in Marketing: Hong Kong 2025 conference reveals first wave of esteemed speakers
Posted on January 13, 2025
by Aliza Carmona
To empower marketers with the tools and insights necessary to excel, MARKETECH APAC is thrilled to announce the debut of ‘What’s NEXT in Marketing: Hong Kong 2025.’
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MLA’s new ad encourages online users to get out of the comments and enjoy lamb cutlets
MLA’s new ad encourages online users to get out of the comments and enjoy lamb cutlets
Posted on January 13, 2025
by Teddy Cambosa
Created by Droga5 ANZ, part of Accenture Song, and directed by Max Barden from The Sweetshop, the ad was created with 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube.
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BigPay reportedly seeing mass exodus of top executives
BigPay reportedly seeing mass exodus of top executives
Posted on January 10, 2025
by Teddy Cambosa
It is worth noting that BigPay also the departure of its co-founders Salim Dhanani, Chris Davison, and Navin Rajagopalan at different times, with Dhanani recently leaving in 2023.
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Real estate advisory firm EDMUND TIE refreshes brand identity as ETC
Real estate advisory firm EDMUND TIE refreshes brand identity as ETC
Posted on January 10, 2025
by Aliza Carmona
Singapore – EDMUND TIE & Company, a commercial real estate advisory firm in Singapore, has refreshed its brand identity as ETC in line with its 30th anniversary. The rebrand to ETC marks the company’s evolution as it traverses the dynamic real estate industry. The tagline ‘local at heart, global...
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Coffee chain Oriental Kopi’s $40.9m IPO to fuel expansion through new outlets
Coffee chain Oriental Kopi’s $40.9m IPO to fuel expansion through new outlets
Posted on January 10, 2025
by Teddy Cambosa
A portion of the funds, amounting to $8m, will be allocated to expanding the brand’s footprint with plans to open 13 new outlets across Malaysia and two in Singapore this year. 
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Indonesia’s Bukalapak to phase out physical goods, shift focus to virtual products, digital services
Posted on January 10, 2025
by Aliza Carmona
Indonesia-based e-commerce firm Bukalapak has revealed plans to phase out the sale of physical goods on its marketplace, redirecting its focus toward virtual products and digital services.
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Malaysia Airlines’ new global campaign invites travellers to embrace the joy of discovery
Malaysia Airlines’ new global campaign invites travellers to embrace the joy of discovery
Posted on January 10, 2025
by Teddy Cambosa
These efforts support the ‘Visit Malaysia’ 2026 initiative, presenting the nation's vibrant charm to a worldwide audience.
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Getty Images, Shutterstock to merge, targets creating ‘premier visual content company’
Getty Images, Shutterstock to merge, targets creating ‘premier visual content company’
Posted on January 10, 2025
by Teddy Cambosa
The merger of Getty Images and Shutterstock will result in a more comprehensive and diverse content library, delivering greater value to customers, enhancing opportunities for contributors, and strengthening their dedication to inclusive and representative content. 
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britannia talented nature shape india
Britannia’s new campaign reshapes outdoor advertising to embrace the environment
Posted on January 10, 2025
by Aliza Carmona
Britannia has teamed up with creative agency Talented for a unique campaign where nature takes centre stage, shaping the brand’s outdoor advertising in a new way.
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Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Posted on January 10, 2025
by Aliza Carmona
Media investment company GroupM welcomes Crisela Magpayo-Cervantes as its new chief executive officer for the Philippines, marking her return to the group since previously working with its agency, Mindshare.
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