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Category: Marketing

Sun Life SG appoints VCCP Singapore as creative agency partner
Sun Life SG appoints VCCP Singapore as creative agency partner
Posted on June 8, 2022
by Teddy Cambosa
As Sun Life Singapore’s full-service partner agency, VCCP will be responsible for brand and marketing campaign development.
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SHISEIDO marks 150th anniversary with ‘From life comes Beauty’ campaign
SHISEIDO marks 150th anniversary with ‘From life comes Beauty’ campaign
Posted on June 8, 2022
by Teddy Cambosa
The Japan-based cosmetics company. SHISEIDO, is celebrating its 150th anniversary with the launch of the 'from life comes beauty' campaign.
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Wondrlab acquires performance marketing agency NEON
Wondrlab acquires performance marketing agency NEON
Posted on June 8, 2022
by Teddy Cambosa
The acquisition of NEON strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetisation.
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Slyp-and-M&C-Saatchi-Group-AUNZ
Fintech Slyp names M&C Saatchi Group AUNZ as creative, media agency of record
Posted on June 8, 2022
by Kathleen Murata
M&C Saatchi Group AUNZ will support Slyp’s mission to get Aussies to take the simple step to switch on Slyp Smart Receipts in their bank app.
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Johnnie Walker
Johnnie Walker launches first NFT collection in collaboration with Virtue APAC
Posted on June 8, 2022
by MARKETECH APAC
Extending the digital experience into the physical world, buyers can choose to keep the NFTs and redeem their purchase for an exclusive three-day trip to Edinburgh, Scotland.
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UEM Sunrise partners with 9 local firms for branding, marketing efforts
UEM Sunrise partners with 9 local firms for branding, marketing efforts
Posted on June 8, 2022
by Teddy Cambosa
Participating parties will leverage their respective marketing platforms to cross-market and increase brand awareness. 
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DEPT-Creative-Automation-Practice
Digital agency DEPT launches new 'Creative Automation Practice'
Posted on June 8, 2022
by Kathleen Murata
The new practice specialises in delivering creative assets at scale, dynamic advertising, and conversational marketing and chatbots.
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Philippine Tourism spotlights PWDs and women
Philippine tourism spotlights PWDs and women in ‘It’s More Fun for All’ campaign
Posted on June 8, 2022
by Teddy Cambosa
The Philippine Department of Tourism's new campaign underscores that there is a place for everyone in the tourism industry regardless of capabilities and gender.
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Colenso BBDO names Hadleigh Sinclair as group creative director, other creative hires
Colenso BBDO names Hadleigh Sinclair as group creative director, other creative hires
Posted on June 8, 2022
by Teddy Cambosa
Colenso BBDO has announced the appointment of seven new creative hires, led by Hadleigh Sinclair as the new group creative director.
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HypeAuditor NFTs
New report shows Aussie influencers slow to embrace NFTs
Posted on June 8, 2022
by MARKETECH APAC
Sydney, Australia – Aussie influencers and brands are not jumping on the NFT bandwagon as fast and as eagerly as its counterpart countries, according to a report by AI-analytics platform, HypeAuditor. The new data has revealed the current state of non-fungible tokens (NFTs) on Instagram following the...
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