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Category: Marketing

Capital A announces partnership with UnionDigital Bank
Capital A announces partnership with UnionDigital Bank
Posted on July 31, 2023
by Teddy Cambosa
Through the partnership, UnionDigital Bank’s role will be to provide embedded finance in partnership with BigPay within the airasia Superapp travel platform, the main booking channel for AirAsia flights in the Philippines.
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NCS appoints Dentsu Singapore as agency of record
Posted on July 31, 2023
by Gian Japsay
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
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Golf Australia unveils new brand revamp to encourage more people to play golf 
Posted on July 31, 2023
by Gian Japsay
Golf Australia has unveiled its new brand revamp, symbolising the evolving essence of golf as an increasingly inclusive sport that embraces various forms of play, aiming to inspire a greater number of Australians to participate in the game.
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SK-II reveals skincare secrets through stories and art in latest campaign
SK-II reveals skincare secrets through stories and art in latest campaign 
Posted on July 31, 2023
by Brandon Yulolo
Following last year's celebration of PITERA at 'World PITERA Day' in Tokyo, Japan, SK-II  launched their "SK-II SECRET KEY HOUSE" physical art exhibition for July 29 and 30 as part of its World PITERA Month, a month-long transformational journey aiming to highlight PITERA.
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Coca-Cola launches Coke&GO webapp in Singapore
Coca-Cola launches Coke&GO webapp in Singapore
Posted on July 30, 2023
by Teddy Cambosa
The webapp offers consumers a convenient and personalized experience, including saved payment methods, purchase history, and contactless payment for effortless transactions. Moreover, consumers can access a variety of Coca-Cola beverages and enjoy rewards at the same time.
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Mastercard’s revamped experience centre in SG offers visitors the future of commerce
Mastercard’s revamped experience centre in SG offers visitors the future of commerce
Posted on July 30, 2023
by Teddy Cambosa
The revitalization of the Singapore innovation space coincides with the release of Mastercard's Future of Payments report which highlights three broad trends that have the potential to collectively expand prosperity and inclusion in the digital economy. 
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FWD Group announces new CEO, name change for Malaysian life insurance business
FWD Group announces new CEO, name change for Malaysian life insurance business
Posted on July 30, 2023
by Teddy Cambosa
These developments for FWD Group in Malaysia follow the recent completion of the company's investment, together with other investors, in the business formerly known as Gibraltar BSN, on 3 April 2023.
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Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability initiative
Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability initiative 
Posted on July 28, 2023
by Brandon Yulolo
This collaboration between Watsons, Kenvue, L’Oréal, and P&G does not only consist of providing sustainable products, but also ranges towards teaming up to run a wide range of sustainability efforts and projects to engage with customers by helping the environment.
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Chinese lifestyle-sharing platform Xiaohongshu appoints Nativex as cross-border marketing agency
Posted on July 28, 2023
by Gian Japsay
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
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Heineken Australia celebrates 150 years with nicknames in latest quirky campaign
Heineken Australia celebrates 150 years with nicknames in latest quirky campaign 
Posted on July 28, 2023
by Brandon Yulolo
The potential for their beer name to feature in Heineken's national campaign, on digital billboards, or on beer taps in chosen hospitality establishments around the nation serves as the main motivation for engagement.
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