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Category: Marketing

Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Posted on May 8, 2023
by Teddy Cambosa
Khaw is a seasoned brand expert and has over 16 years of experience in brand management. During his recent role, he has successfully led several strategic branding initiatives for airasia that resulted in significant revenue growth.
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MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
Posted on May 8, 2023
by Teddy Cambosa
According to CEO Stanley Clement, they are carefully curating their Creative Leadership Council and bringing together the best minds of the industry with a mix of modern, traditional, data, storytelling, and long and short form content.
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Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Posted on May 8, 2023
by Teddy Cambosa
The ads feature various depictions of the Muslim celebrations whether through purposeful teaching, viewer relatability, or simply all about ‘just-feel-good’ vibes.
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Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
Posted on May 8, 2023
by MARKETECH APAC
In this new leadership role, Paris will focus on driving growth with regional clients and bringing new ‘Modern Creative’ products to market across APAC.
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PUMA India taps Havas Media Group to handle its media mandate
PUMA India taps Havas Media Group to handle its media mandate
Posted on May 5, 2023
by Maureen Basa
Under the partnership, Havas Media Group India will be identifying, designing, and executing strategic media engagements for PUMA.
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Minute Maid launches first global rebrand, unveils fresher look
Minute Maid launches first global rebrand, unveils fresher look
Posted on May 5, 2023
by Maureen Basa
Minute Maid’s first global marketing campaign will feature the new look alongside messaging that invites consumers to ‘slow down and refresh’.
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L’Oréal Paris hands digital creative media mandate to Tonic Worldwide
L’Oréal Paris hands digital creative media mandate to Tonic Worldwide
Posted on May 5, 2023
by Maureen Basa
L’Oréal partnered with Tonic Worldwide to grow its business by optimising consumer journeys across various e-tailer platforms.
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Insurance company IAG names ex-Meta Michelle Klein as its new chief customer, marketing officer
Insurance company IAG names ex-Meta Michelle Klein as its new chief customer, marketing officer
Posted on May 4, 2023
by Maureen Basa
Michelle Klein will be leading Insurance Australia Group's newly formed customer experience and marketing division.
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Adtech business The Spec Sheet launches in New Zealand
Adtech business The Spec Sheet launches in New Zealand
Posted on May 4, 2023
by MARKETECH APAC
Following its successful Australian launch in late 2021, and off the back of a period of rapid growth, ad-spec business ‘The Spec Sheet’ has expanded into New Zealand.
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Redhill inks strategic partnerships with PR Wire, Aroca Consulting Group
Redhill inks strategic partnerships with PR Wire, Aroca Consulting Group
Posted on May 4, 2023
by Maureen Basa
Redhill's collaborations with PR Wire and ACG will enable the agency to strengthen its market presence and capabilities in Sri Lanka.
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