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Category: Marketing

AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
Posted on February 14, 2025
by Aliza Carmona
Insurance company AIA Singapore has teamed with Mandai Wildlife Reserve’s Rainforest Wild Asia, set to open on March 12.
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DEPT recertifies as a B Corp, aligns with agency’s goal of growing with purpose
DEPT recertifies as a B Corp, aligns with agency’s goal of growing with purpose
Posted on February 14, 2025
by Teddy Cambosa
In the last three years, DEPT has expanded into the Americas and APAC acquired more than 10 companies and launched some of the most pioneering work in digital. But it has also ensured that every move aligns with its B Corp certification. 
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Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Posted on February 14, 2025
by Aliza Carmona
Superapp Grab is surprising Filipino couples with a walking delivery bag this Valentine’s Day in its latest marketing campaign.
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Winnie Chen-Head named CEO of Omnicom Media Group Malaysia
Winnie Chen-Head named CEO of Omnicom Media Group Malaysia
Posted on February 14, 2025
by Teddy Cambosa
She takes the helm as OMG is enjoying its most significant year ever. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina. 
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R/GA Australia tapped by recording label One Dat to develop brand’s strategy and identity
R/GA Australia tapped by recording label One Day to develop brand’s strategy and identity
Posted on February 14, 2025
by Teddy Cambosa
The brand continues to champion a nurturing, innovative approach to artist management, cementing its place as a cornerstone of the Australian music scene. One Day is committed to elevating and amplifying the future of Australia’s new creative landscape, inspiring confidence in the next generation. 
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durex sour bangkok vday main
Durex’s bold Valentine’s Day campaign with Sour Bangkok champions pleasure for all
Posted on February 14, 2025
by Aliza Carmona
Thailand – This Valentine’s Day, Durex takes a bold stand against the pleasure gap, partnering with Sour Bangkok to champion pleasure equality in its latest campaign. Created by Sour Bangkok, Durex’s out-of-home campaign highlights overlooked perspectives and addresses inequalities in pleasure, advocating...
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Audi, DDB Group Singapore launches campaign for ‘House of Progress’ debut
Audi, DDB Group Singapore launches campaign for ‘House of Progress’ debut
Posted on February 14, 2025
by Aliza Carmona
Automotive manufacturer Audi, in partnership with advertising agency DDB Group Singapore, has launched a campaign for the debut of House of Progress (HOP) in Singapore.
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Ready to hire a fractional CMO? Here’s what you need to know
Ready to hire a fractional CMO? Here’s what you need to know
Posted on February 14, 2025
by MARKETECH APAC
But a successful fractional executive marketing hire needs a strategic approach. We spoke to several marketing experts, most of whom are fractional themselves, working in Asia-Pacific, to share their insights on how businesses can leverage this model of work, its benefits and the expectations that go...
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Industry veteran Matt Thomas launches own reputation management agency
Industry veteran Matt Thomas launches own reputation management agency
Posted on February 14, 2025
by Teddy Cambosa
Founder Matt Thomas said the newly formed agency bridges the gap between brand and reputation with a unique approach combining both strategic vision and a deep understanding of the ecosystems in which organisations operate. 
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Singapore Airlines’ Scoot collaborates with SPH Media to launch Lunar New Year couplets
Singapore Airlines’ Scoot collaborates with SPH Media to launch Lunar New Year couplets
Posted on February 14, 2025
by Aliza Carmona
Scoot, a low-cost airline under Singapore Airlines, has launched Lunar New Year couplets in honour of culture and tradition.
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