Category: Marketing
The Inner State spoke with industry leaders Aji Harsono, business director at M&C Saatchi Shopex; Mike Forster, marketing consultant for Southeast Asia; and Rolly Pane, managing director at Clozette Indonesia, to know about their insights on the recent changes on on-ground activations in the local m...
FSTI 3.0 will continue to support advanced capability development and adoption in key areas such as artificial intelligence and data analytics (AIDA), and Regulation Technology (RegTech).
This comes at a time where interactivity and engagement have been prevalent through the rise of virtual venues and concerts enabled by AR (augmented reality) and VR (virtual reality) technology.
Travel and lifestyle PR agencies GHC Asia and Accela Communications received a joint mandate to reposition the newly transformed Grand Hyatt Singapore as ‘A Grand Living Room and Wellness Haven in the Orchard Road area’.
The 3-minute ad, entitled ‘Live Life to the Fullest’, offers viewers a mother-daughter story that highlights the value of being able to love now before it’s too late.
The campaign by BBB aims to instill trust in consumers considering a convenient second-hand phone purchase through Carousell’s 40-point check system that rigorously examines phone quality before being sold.
AirAsia has enlisted the help of Malaysian synth-pop artist Sam Lopez (aka lost spaces) for the Sounds of Asean music project to celebrate and showcase the diversity of Southeast Asia for ASEAN Day.
The study found that 62% of the Southeast Asian population are currently holding debts or loans, with Malaysia and Vietnam emerging as the nations grappling with the highest amount of people who currently have loans or debt.
Marriott International has announced a slew of executive appointments across Asia-Pacific, excluding China, which positions the company for future growth in the region and tap into its leadership pool to better meet localised needs and support customers, associates, and owners.
In his new role, Rummel will be responsible for growing CRIF’s broad range of information solutions for financial institutions, corporations, and SMEs, including credit reporting and credit risk data and analytics services in Malaysia.
