Category: Marketing
A majority of Australian advertisers are set to increase their spend on programmatic DOOH by over a third by the next few months, according to a report by VIOOH.
The agency is eager to deepen its partnership and commitment to the brand by crafting campaigns to not only elevate Unifi's market position but also forge a strong and lasting connection with consumers.
Influencer content agency The Shout Group has secured 15 new business wins this year, including major brands Pepsi, Wonda, Tropicana, Offspring, Mi Sedaap, Febreze, and Mr. DIY.
The unique item offers consumers and fans a refreshing taste and a glimpse of what the future could look like by scanning the can and going through the Coca-Cola Creations Hub, where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
In his new role, he will be in charge of the company's strategic technology vision implementation, improving its cookieless and ID-less solution at an important time in the market. He will be based in Paris, report directly to Ogury CEO Geoffroy Martin, and join the executive committee of the busine...
Game software and venture capital company Animoca Brands Corporation Limited, a company advancing digital property rights for gaming and the open metaverse, has announced that it has received binding commitments for a funding round totaling US$20m to accelerate its ‘Mocaverse’ project.
The move comes in response to the growing client demand for rEvolution’s integrated services in sports marketing, brand consulting, creative strategy, content, gaming and esports marketing, and sponsorship activation.
Data from the report suggests that Muslim singles in Malaysia are increasingly harnessing the power of technology in their search for love with close to 77.8% of leveraging on matchmaking platforms such as Muzz, Salams, and BaitulJannah to search for potential partners.
With this, new data from Euromonitor has listed the fastest growing retailers in the region, all have differing strategic priorities and initiatives in Asia-Pacific that provided the e-commerce market with unique growth opportunities.
To kickstart the Singapore expansion of IN.Deed Communications, the agency has partnered with Limitless, a non-profit organisation dedicated to advocating the mental health and well-being of young individuals, to support their social media and PR initiatives.
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