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Category: Marketing

ampverse pixel launch 2025
Ampverse Group launches 'Pixel' division to build virtual gaming communities and brand experiences
Posted on April 8, 2025
by Aliza Carmona
Singapore – Ampverse Group has unveiled Pixel, a new division aimed at building vibrant gaming communities and helping global brands engage millions of gamers across Southeast Asia through top platforms like Roblox, Minecraft, and Grand Theft Auto. Pixel will deliver immersive digital experiences for...
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GoTyme Bank named as official bank partner of the Philippine Football Federation
GoTyme Bank named as official bank partner of the Philippine Football Federation
Posted on April 8, 2025
by Teddy Cambosa
Efforts to engage fans are also part of the collaboration, with planned activities such as merchandise campaigns, ticket promotions, player meet-and-greet events, and community watch parties during major matches.
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MyRepublic gamifies in-app customer experience journey, loyalty program
MyRepublic gamifies in-app customer experience journey, loyalty program
Posted on April 7, 2025
by Fatima Baduria
Digital-first telco MyRepublic, has launched gamification mechanics for its broadband and mobile subscribers’ customer experience journey.
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Former drug exec Dawn G. Lepore appointed as chairman of Amperity’s board of directors
Former drug exec Dawn G. Lepore appointed as chairman of Amperity’s board of directors
Posted on April 7, 2025
by Teddy Cambosa
Her extensive board experience includes leadership roles at eBay, Walmart, and AOL, making her a valuable addition to Amperity as it continues to expand its footprint in customer data intelligence.
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sunkist next day morning bar hk
Sunkist launches ‘Next Morning Bar’ in Hong Kong to revive the day after the night before
Posted on April 7, 2025
by Aliza Carmona
Hong Kong – Sunkist has teamed up with Edelman Hong Kong to redefine the morning after, unveiling ‘The Sunkist Next Morning Bar’—an energetic daytime hotspot in the heart of Hong Kong’s bustling party scene designed to help locals recover and recharge. The Sunkist Next Morning Bar is a daytime spot that...
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Samsung Electronics SG names Lynn Chong as head of marketing
Samsung Electronics SG names Lynn Chong as head of marketing
Posted on April 7, 2025
by Fatima Baduria
Samsung Electronics Singapore has named Lynn Chong its new head of marketing.
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tgthr npci upi toi scam awareness campaign
tgthr., NPCI, and TOI turn India’s everyday newspaper bags into a powerful anti-scam education platform
Posted on April 7, 2025
by Aliza Carmona
India – At the world’s largest gathering, Maha Kumbh, creative agency tgthr. partnered with National Payments Corporation of India (NPCI) and The Times of India (TOI) to turn a humble everyday item—the newspaper bag—into a powerful tool for scam awareness. The Anti Scam Shala campaign reimagined the...
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ALDI Australia proves that quality is easy to find in new brand campaign
ALDI Australia proves that quality is easy to find in new brand campaign
Posted on April 7, 2025
by Teddy Cambosa
The campaign, ‘Quality is Easy to Find’ opens up on a tense briefing between a search leader and his volunteers in remote bushlands. As the team embarks on what is expected to be a long and tenuous mission, the search is swiftly called off just as it begins. 
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britannia wpp smartphone ai assistant
Britannia, WPP turns smartphones into AI shopping assistants for the visually impaired
Posted on April 7, 2025
by Aliza Carmona
India – Britannia Industries, in collaboration with WPP, has launched ‘Britannia A-Eye’—an AI-powered retail innovation built on Google Gemini and Vertex AI Multimodal Live—designed to transform the shopping experience for the visually impaired. Britannia A-Eye turns a smartphone into an intelligent...
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Safi lead the way on igniting young women’s dreams in new Raya social campaign
Safi lead the way on igniting young women’s dreams in new Raya social campaign
Posted on April 7, 2025
by Teddy Cambosa
Following the transformative launch of the Biasiswa Siswi SAFI last year, a RM 1 million scholarship, SAFI is once again bringing hope and inspiration by supporting young women in their pursuit of higher education, ensuring they have the financial support to achieve their academic aspirations. 
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