Category: Marketing
India – Infinix has launched a new campaign for its Note 50s 5G+ smartphone, working with advertising agency SW Network and Flipkart Tech to deploy miniature billboards across select Indian cities, using tongue-in-cheek messages to highlight key product features. For the campaign, SW Network and Flipkart...
By aligning its original content development with full-funnel marketing and platform innovation, Viddsee is positioned to create culturally resonant narratives that not only connect with audiences, but also drive performance-across branded campaigns and original IP alike.
The Workplace Advisory specialists operate across geographies to service clients’ requirements across 10 markets in Asia Pacific (Australia, India, Indonesia, Greater China, Japan, Korea, Malaysia, Singapore, Thailand, Vietnam), embedded within Edelman’s integrated teams to provide full-service communications...
Hong Kong – Bausch + Lomb has partnered with Metta/We Are Social Hong Kong to launch a new social-first campaign for its ULTRA ONE DAY contact lenses, flipping the script on traditional celebrity marketing. Building on the success of their previous collaboration with singer and actress Marf Yau, the...
Sleep brand Emma Philippines has appointed digital agency Greenpark as its social influencer strategy and engagement partner.
India – Tanishq, the jewellery brand from the House of Tata, has unveiled the industry’s first large-scale outdoor holo-projection at Mumbai’s Bandra Bandstand, marking the launch of its new collection — ‘Kundan Stories’. Brought to life by Laqshya Media Group and Inventech, the installation stands 40...
Each sheet delivers a humorous but educational reminder of what not to flush down the toilet, from dental floss to hair…and even golf balls.
Hong Kong – MoneyBack, the loyalty program under AS Watson Group, has partnered with TBWA Hong Kong to launch a new branding campaign, introducing updates to its platform and expanded offerings for users. MoneyBack’s enhanced platform challenges the traditional rewards model by allowing users to explore...
Meta has named Nicole Tan its new country director for Singapore, effective June 2, 2025.
India – To celebrate the release of the 2025 action-comedy film ‘Good Bad Ugly’ starring Ajith Kumar, the actor’s fan club teamed up with Britannia Milk Bikis to create a striking 15-foot garland made entirely of the beloved biscuits. For the campaign, Ajith Kumar’s fan club reimagined the traditional...
Most Recent Articles
Subscribe Now
