Meta names Nicole Tan as country director for Singapore

Singapore – Meta has named Nicole Tan its new country director for Singapore, effective June 2, 2025.

In her new role, Tan is responsible for digital empowerment and innovation, leveraging AI to grow businesses in Singapore, supporting its digital economy.

Tan brings over 25 years of experience, with expertise in business leadership, strategic growth, and community engagement.

Before the appointment, Tan led Meta’s operations in Malaysia, advancing digital adoption, forging partnerships, and driving growth for nine years.

She has also held leadership roles at JWT Malaysia before joining Meta.

“Nicole has a deep understanding of what businesses and communities across Southeast Asia need to thrive in a digital world. I’m confident that her experience and inclusive approach will provide strong leadership in shaping our next chapter in Singapore – an important hub for innovation and regional collaboration,” Benjamin Joe, vice president, Southeast Asia and emerging markets at Meta, said.

Tan commented, “Singapore is a dynamic market that is spearheading Southeast Asia’s digital transformation. I’m excited to work with the team and our partners here to help more people and businesses unlock growth through technology and build meaningful connections in the digital economy.”

Last year, Meta unveiled ‘Movie Gen,’ an AI-powered tool to help creatives generate video and audio based on prompts.