Category: Marketing
Titled ‘The Sound of Singapore Airlines: A melodic journey awaits’, the new 30- second film captures the SIA Business Class cabin in a charming, handmade music box that takes the shape of a suitcase, bringing viewers on a trip through scenic landscapes and vibrant cities, accompanied by the airline’s...
Singapore – Leading multi-attraction pass provider Go City has officially signed a memorandum of understanding with Weixin Pay, a widely recognised payment function in the Weixin app, in an event today at the Capitol Kempinski Hotel, Singapore. Such first-of-its-kind collaboration marks a significant...
Australia – Storyblok, a content management system (CMS) category leader, has announced its recent affiliation with Bynder, a global digital asset management company, today, November 16. Said partnership aimed at addressing several pain points marketers face on a daily basis to ensure brand consistency...
In his new role, Murakami will be responsible for shaping the footprint and business expansion for VaynerMedia in the Japanese market, with a focus on growing the agency's portfolio and ensuring the delivery of business solutions that build clients’ brands while fuelling maximum business impact and cost...
A total of 8 in 10 Southeast Asians are purposely waiting for Black Friday to fulfil their annual wish lists, a report from Milieu Insight revealed.
Aimed at raising awareness among consumers about the significant impact their choices can make, Grab’s ‘Wonder Fingers’ campaign with Heckler Singapore showed that scrolling through our phones could be used for better things like tapping for good.
Integrated communications agency APRW Pte Ltd. has been appointed as the PR agency of Muslim Pro, PUTIEN, ABA Productions, Oona Insurance, Nintendo, and several more to bolster their media relations and audience reach in SEA.
Part of the expansion of Kantar’s creative testing portfolio, the new attention framework gives advertisers a summary of an ad’s ability to capture viewers’ attention, gain a comparison to norms, and access a second-by-second trace to diagnose where attention is retained and lost.
In their new roles, Rooney will be assuming overall responsibility for SEA and India and collaborate with other APAC leaders, whilst Jetley will be instrumental in driving Channel Factory's sales efforts and building on key client relationships in the SEA region.
Singapore – In an effort to bolster their communications and storytelling engine, Singapore-based cloud data platform for decisions Human Managed has recently announced its current partnership with communications agency Milk & Honey PR. The collaboration intends to appoint a leadership role...
