Category: Marketing
AppsFlyer brought its flagship event, Mobile Attribution and Marketing Analytics (MAMA), to Manila for the first time.
Recent ALA research reveals a growing tension between consumer expectations and trust. Nearly half of members (46%) expect brands to understand their preferences, while 58% are willing to share their data in exchange for more relevant offers.
McMillan’s remit includes strategic leadership of UM’s Government practice, overseeing the Federal and ACT Government accounts and guiding a national team of over 80 specialists in policy-driven media communications and public sector engagement.
India – DermiCool has partnered with Wondrlab India to launch a fully AI-generated advertisement film, marking a bold step forward in tech-driven brand storytelling. Created in collaboration with AI creative agencies The TopScout and Crushed Studios, the ad film reimagines the fight against ghamoriyan...
Australia – Brand and digital studio Koto Sydney has launched the new identity for Riot Games’ League of Legends Championship Pacific (LCP), a professional esports league uniting Asia Pacific’s diverse gaming scene and redefining the region’s role on the global stage. Last year, Riot Games announced...
By joining Attivo, TNP will work closely with all agencies within the Attivo group across North America, Australia and New Zealand to provide specialist digital and healthcare skills and AI-driven solutions, as well as offer valuable capabilities in Asia.
Gen X collectors are leading the collectibles boom in Singapore, according to a study from recommerce marketplace Carousell.
These leadership developments underscore the organisation’s adaptability in a dynamic industry, culminating in a fully empowered executive team following recent promotions and appointments within the revenue and marketing divisions.
Hong Kong –Uniplan has appointed Eric Chan as executive creative director of its Hong Kong office, reinforcing the agency’s creative leadership across Greater China. Effective immediately, Chan will report to Judd Christie, CEO of Uniplan Greater China, and will oversee creative direction for all projects...
Apparel brand Levi’s is teaming up with global music platform 88rising to launch the concert series ‘Road to Future Asian Music’ (FAM).
