Category: Marketing
Technology platform FreeWheel has forged a partnership with media company Innity to boost media buying across CTV and premium digital video.
China – Zenith China, part of Publicis Groupe, has announced the promotion of three senior leaders to accelerate its business strategy amid a highly competitive market. Emily Xue has been appointed head of Zenith Guangzhou Office, Cindy Wang takes on the dual role of head of Zenith Beijing Office and...
Marketing evolution consultancy -lution has appointed Mike Worden as its chief media officer and partner, signalling its media advisory expansion.
India – Schweppes, the premium mixer brand from The Coca-Cola Company, has partnered with Blinkit to roll out a campaign that brings party-ready mixers to consumers in just 10 minutes—redefining on-demand celebration prep. Through this collaboration, the brand’s most significant initiative of 2025 so...
The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.
E-commerce platform Lazada has pledged a US$ 100m investment for its LazAffiliate programme annually.
NP Digital will lead strategy, management, and optimisation efforts across Meta platforms (Facebook and Instagram) and Google Search ads.
Singapore – Omnicom Media Group agency Hearts & Science has secured two new pharmaceutical clients in Asia, further expanding its presence in the region’s healthcare marketing sector. The agency has been appointed to handle media duties for Hyphens Pharma in Singapore and Allergan in Taiwan,...
Havas Media Network has launched CSA, its technology, data, and analytics consultancy arm in Southeast Asia (SEA).
Indonesia – GroupM Indonesia has appointed seasoned marketing leader Sri Widowati as its new chief executive officer, tasking her with spearheading growth and strengthening client-focused innovation. Widowati joins GroupM Indonesia from Danone, where she spent four years as vice president of marketing....
