Category: Marketing
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
Travel and experience platform Klook has unveiled a travelling ‘Joy Dispenser’ in an offline activation with The Secret Little Agency (TSLA).
India – Dentsu India has elevated Sujeet Behra to president of Carat, expanding his remit to include chief strategy officer of Dentsu Media, as part of a strategic reshuffle aimed at strengthening integrated strategy across its media operations. Behra has been an integral part of Carat for over three...
Developed over five years, the new offering formalises what was previously an internal methodology into a core service. It aims to help businesses test bold ideas, measure real-world impact, and make confident, evidence-based decisions without relying on guesswork.
Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign.
The appointment comes as LEGOLAND Malaysia continues to position itself as a must-visit destination for immersive, play-fuelled experiences that spark curiosity, foster creativity, and bring families together.
Google has launched a new YouTube creator series to highlight its Ad Solutions for marketers across Southeast Asia.
Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive...
Del Monte Foods said it has reached a restructuring support agreement (RSA) with a group of lenders holding some of its term loan debt. Under the RSA, the lenders have agreed to support a going-concern sale process that aims to maximize value for stakeholders.
With Income Insurance’s Gro Cash Plus and Gro Cash Sure ensuring less financial stress for customers, Max the Stress Ball finds himself not needed.
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)