Category: Marketing
The National Library Board (NLB) of Singapore is introducing a unique way to read through ‘Spectacles,’ an augmented reality (AR) glasses.
Hong Kong – Teads has expanded its attention measurement capabilities to Hong Kong and Taiwan through its Teads Ad Manager (TAM) platform, allowing advertisers in both markets to measure audience engagement across premium publisher environments. The feature, powered by Lumen Research, enables advertisers...
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
The partnership will focus on creating a personalised and inspirational experience that mirrors the dynamic and innovative learning environment Curtin offers its students.
Singapore – So Drama! Entertainment has launched its inaugural Advisory Panel, marking a bold step in its transformation journey and reinforcing its commitment to reimagining how it creates, communicates, and connects with audiences. The newly formed panel comprises eight individuals from across the...
India – Britannia Milk Bikis has joined forces with World Chess Champion Gukesh Dommaraju to roll out an interactive virtual chess challenge designed to engage and inspire young thinkers across India. The partnership kicks off with the launch of Britannia Milk Bikis Smart Moves, an interactive virtual...
Lifestyle destination developer Ayala Malls has forged a partnership with out-of-home (OOH) solutions provider Summit Outdoor Media to redefine customers’ retail experience.
At the centre of the launch is an infomercial-inspired film, blending early-internet weird with Y2K-core absurdity, created to give exhausted parents the energy boost they need to keep pace with their skibidi-speed children.
Coca-Cola is set to launch its ‘Foodmarks’ campaign in Singapore as part of the ‘Coca-Cola Food Fest Zone’ at GastroBeats 2025.
China – McCann Worldgroup has appointed Arthur Tsang as chief creative officer for Greater China, bolstering its creative leadership as part of its growth strategy in the region. Tsang brings with him extensive experience and a distinctive cross-disciplinary background that spans advertising, music,...
