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Category: Marketing

OMD Singapore elevates Adamson Alagan to general manager
OMD Singapore elevates Adamson Alagan to general manager
Posted on April 16, 2025
by Fatima Baduria
Omnicon Media Group (OMG) agency OMD Singapore has named Adamson Alagan its general manager.
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sanchari chakrabarty ddb mudra 22feet tribal
Sanchari Chakrabarty returns to DDB Mudra Group as SVP and head of strategy at 22feet Tribal WW
Posted on April 16, 2025
by Aliza Carmona
India – DDB Mudra Group has announced the appointment of Sanchari Chakrabarty as senior vice president and head of strategy at 22feet Tribal WW, marking her return to the agency after several years in senior strategic roles across the industry. Chakrabarty, a seasoned strategist with extensive experience...
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World Network pokes fun at outdated captchas in latest global campaign with Iris
World Network pokes fun at outdated captchas in latest global campaign with Iris
Posted on April 16, 2025
by Fatima Baduria
Digital identity and financial network World lampoons outdated internet captchas in its latest global brand campaign with Iris Worldwide.
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MINI Australia launches MINI John Cooper Works in new campaign with Kate Reid
MINI Australia launches MINI John Cooper Works in new campaign with Kate Reid
Posted on April 16, 2025
by Teddy Cambosa
Kate’s background in high-performance racing and her passionate commitment to creating the best croissant in Australia mirrors the story of MINI’s own racing legacy.
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britannia 5050 4th umpire s2 campaign
Britannia 50-50 launches season 2 of 4th Umpire campaign with new digital platform
Posted on April 16, 2025
by Aliza Carmona
India – Britannia 5050 has launched Season 2 of its 4th Umpire campaign, now hosted on a new digital platform, 5050Cricket.in, tapping into India’s enduring passion for cricket. Conceptualised by creative agency Schbang, the Britannia 5050 4th Umpire campaign invites fans to play the role of an...
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NZ agency Thompson Spencer expands to Australia with first office
NZ agency Thompson Spencer expands to Australia with first office
Posted on April 16, 2025
by Teddy Cambosa
Leading the Australian expansion is Olivia Thompson and Madison Trevella. Olivia has relocated from New Zealand after working with Thompson Spencer for six years and will head up the Sydney office. 
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share a coke return  coca-cola main
Coca-Cola taps into real-world connection with revamped ‘Share a Coke’ for today’s youth
Posted on April 15, 2025
by Aliza Carmona
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers. The Share a Coke campaign returns with a refreshed focus on digital integration and localised...
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Funko to open first licensed SEA store in PH
Funko to open first licensed SEA store in PH
Posted on April 15, 2025
by Fatima Baduria
Pop culture lifestyle brand Funko is set to open its first licensed store in Southeast Asia in June 2025.
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spotify global fandom campaign 2025 main
Spotify honours global fan culture with stunning visual campaign across seven artist communities
Posted on April 15, 2025
by Aliza Carmona
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the world, spotlighting the millions of passionate listeners who power the platform. Brought to life through striking film photography, the campaign...
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ISCA reframes accounting profession in latest brand film with ABrandADay
ISCA reframes accounting profession in latest brand film with ABrandADay
Posted on April 15, 2025
by Fatima Baduria
The Institute of Singapore Chartered Accountants  (ISCA) is reintroducing the accounting profession through a brand film launch with brand and creative consultancy ABrandADay.
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