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Category: Marketing

Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
Posted on May 9, 2025
by Fatima Baduria
Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features.
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Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
Posted on May 9, 2025
by Teddy Cambosa
To investigate them from the inside, Crikey faxed its application, paid the electoral commission (AEC), registered a real candidate, assigned reporter Charlie Lewis as campaign manager, and started making the most of those loopholes. 
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dentsu indonesia indofood spicy chicken noodles
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
Posted on May 9, 2025
by Aliza Carmona
Indonesia – Indofood has teamed up with Dentsu Indonesia to launch a bold new campaign for SARIMI ISI 2’s Korean Spicy Chicken flavour, fusing the global appeal of K-pop with a uniquely local twist through Indonesia’s own ‘dangdut’ culture. Titled ‘The Unexpected Idol’, the campaign presents an unlikely...
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accenture yumemi japan acquisition
Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities
Posted on May 9, 2025
by Aliza Carmona
Japan – Accenture has announced its agreement to acquire Yumemi, a Japan-based digital services and product provider, in a move that will significantly boost its ability to rapidly design and launch innovative digital products at scale for clients. Founded in 2000, Yumemi has developed a wide range of...
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CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
Posted on May 9, 2025
by Teddy Cambosa
In a CNN career spanning 25 years, most recently as SVP, Managing Editor Asia Pacific, & Global Head of Features Content, Lee has pioneered its highly successful approach to feature content, including major initiatives such as ‘Call to Earth’.
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Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
Posted on May 8, 2025
by Fatima Baduria
Closeup, Unilever’s toothpaste brand, has rebranded in collaboration with creative growth agency MullenLowe Singapore.
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NEA hands social media remit to FiftyFull for Clean & Green Singapore
NEA hands social media remit to FiftyFull for Clean & Green Singapore
Posted on May 8, 2025
by Fatima Baduria
The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS).
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Burson announces global expansion for sports & entertainment offering, new client wins
Burson announces global expansion for sports & entertainment offering, new client wins
Posted on May 8, 2025
by Teddy Cambosa
This growth, together with the agency’s regional centers of excellence and suite of data and intelligence solutions, demonstrates Burson's ability to leverage sports and entertainment to build brand reputation, foster lasting relationships and shape culture.
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lkk grey hk newspaper product launch noodle
Lee Kum Kee debuts instant noodle line with newsroom-inspired campaign by Grey Hong Kong
Posted on May 8, 2025
by Aliza Carmona
Hong Kong – Lee Kum Kee has teamed up with creative agency Grey Hong Kong to launch its first-ever instant noodle line — a bold debut into the instant food category, backed by a campaign that injects journalistic flair into the world of cup noodle advertising. Best known for its sauces and heritage in...
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Sebastian Au (Loreal) Appointment
Sebastian Au on crafting seamless omni-channel, hyper-personalised beauty experiences in new role at L’Oréal Luxe Indonesia
Posted on May 7, 2025
by Aliza Carmona
Indonesia – L’Oréal Luxe Indonesia has appointed Sebastian Au as its new omni-channel marketing director (CMO), with a mission to transform the luxury beauty experience in one of Southeast Asia’s most vibrant and rapidly growing markets. In his role, Sebastian is focused on integrating digital and physical...
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