Category: Marketing
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
![[Creative Work] HESTA x AKQA AU](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-HESTA-x-AKQA-AU.jpg)
Australia – Australia’s looming retirement wave is forcing financial brands to rethink the imagery long associated with growing older—and HESTA is betting many workers no longer see themselves in the standard brochure version of retirement. The superannuation fund has launched a new campaign created...
![[Appointment] Emma Robbins x Droga5 ANZ](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Emma-Robbins-x-Droga5-ANZ.jpg)
Australia – Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, strengthening the agency’s creative leadership team as competition for senior talent intensifies across Australia’s advertising sector. Robbins will join the agency in July from M&C Saatchi, bringing more...
Singapore – Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, where she will oversee the company’s global marketing organisation, with a focus on market differentiation and pipeline growth. Dano Kwan joins Zendesk from Amplitude, where she was CMO and led its go-to-market transition...
![[Creative Work] Havas Red x Drinking GenZ](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Havas-Red-x-Drinking-GenZ.jpg)
Australia – Australia’s shifting social culture took centre stage on Gruen this week after Havas Red aired an emotional campaign examining how Gen Z approaches nightlife, connection, and modern adulthood. The agency appeared on The Pitch, the programme’s advertising face-off segment, where agencies were...
Thailand – Sappe Public Company Limited (SAPPE), the Thailand-based beverage maker known for its “snackable drinks” and functional beverages, has launched a global campaign for Mogu Mogu under the concept “Wanna Skip? You Gotta Chew.” The campaign positions the fruit juice and nata de coco beverage as...
![[Creative Work] Never Ending Staycation x Marriott Bonvoy](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Never-Ending-Staycation-x-Marriott-Bonvoy.jpg)
Singapore – Marriott Bonvoy has launched The Never-Ending Staycation, a three-part comedy series created with independent agency :Teeth, aimed at repositioning staycations as recurring lifestyle rituals rather than special-occasion escapes. At the centre of the series is Annette Lee, whose recurring...
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
Thailand – CP AXTRA, the operator of wholesaler-retailer Makro and Lotus’s, has signed a Memorandum of Cooperation (MoC) with Ayala Corporation to strengthen mall development and asset management across Makro stores in Thailand. The collaboration brings together CP AXTRA and Ayala’s respective retail...
Indonesia – Allianz Indonesia has launched a new campaign for Allianz Preferred Medical, bringing back the iconic puppet character ‘Suzan’, a nostalgic figure closely associated with Indonesian childhoods in the 1990s. Created with independent creative agency SALVO, the campaign revisits the well-known...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)