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Category: Marketing

Pepsi Max’s cheeky new campaign reminds drinkers to never settle for OK
Pepsi Max’s cheeky new campaign reminds drinkers to never settle for OK
Posted on February 5, 2024
by Teddy Cambosa
The cheeky OOH-driven campaign, conceptualised by Special, lets drinkers of the competitor’s product know they’re settling for just ‘OK’ when they don’t choose Pepsi Max, with ads appearing on OOH sites across the country.
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Electrolux shuts down Singapore regional office, to relocate leadership to Thailand
Electrolux shuts down Singapore regional office, to relocate leadership to Thailand
Posted on February 4, 2024
by Teddy Cambosa
Electrolux has recently recorded a dip in its global sales, according to its recent year-end report for the fourth quarter of 2023. In it, the company noted that organic sales decreased by 0.8% mainly driven by negative prices but also lower volumes.
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AVIA names new board chair, appoints two new board directors
Posted on February 2, 2024
by Aliza Carmona
The Asia Video Industry Association (AVIA) has announced the appointment of Phil Hardman as the new board chairman and Emily Yri and Shonali Bedi as the new board directors.
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Gushcloud International signs 14 new content creators from SEA market
Gushcloud International signs 14 new content creators from SEA market
Posted on February 2, 2024
by Teddy Cambosa
This move strengthens Gushcloud’s position as a Southeast Asian leader in the creator economy. Six (6) Filipino talents are now part of the Gushcloud family, while there are four (4) Thai and Indonesian additions to the roster as well. 
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Brand Metrics, Paramount ANZ form partnership to introduce brand life measurement technology
Posted on February 2, 2024
by MARKETECH APAC
Paramount ANZ has chosen to integrate Brand Metrics' measurement platform to improve the validation and amplification of connected TV (CTV) advertising within the broader marketing mix. Marketers who use Paramount ANZ channels may now use Brand Metrics' new solutions to validate and improve the effectiveness...
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STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
Posted on February 2, 2024
by Teddy Cambosa
Alongside these engaging programming, this partnership will include a marketing campaign “Masterpieces. Made in Singapore,” leveraging STB’s global campaign that highlights how the ordinary is made extraordinary through a rich tapestry of unique and unexpected experiences made possible only in Singa...
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Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Posted on February 2, 2024
by Brandon Yulolo
Inspired by the traditional and iconic ‘Prosperity Toss’ - or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their...
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MBCS announces two new strategic promotions to improve its leadership and strategic capabilities
Posted on February 2, 2024
by MARKETECH APAC
Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect.
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Asian consumers exhibit attraction towards Lunar New Year campaigns, with luxury brands jumping on the trend
Asian consumers exhibit attraction towards Lunar New Year campaigns, with luxury brands jumping on the trend
Posted on February 2, 2024
by Brandon Yulolo
It is also worth noting that with the boom brought about by Lunar New Year campaigns contributed a rise in personal luxury spending in East Asia, with Hong Kong seeing a rebound of 23.2% in personal luxury spending by the end of 2022 – the biggest rebound in Asia Pacific.
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Goodday’s new packaging design offers web app-based connected experience for users to win prizes
Posted on February 2, 2024
by MARKETECH APAC
The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected,...
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