Category: Marketing
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
Building on the ‘Let’s Go Places’ brand platform first launched three years ago, the new campaign focuses on the company’s progress in developing mobility solutions for New Zealanders.
The combined group now manages over $110 million in client media spend and oversees licensing and consumer products programs generating over $500 million in annual retail sales.
Thailand – KFC has partnered with socially-led creative agency We Are Social Thailand and Warner Music to launch ‘KFC Bucket Search x WAVS 3’, a program offering Thai youth pathways to build careers in the music industry. The initiative combines KFC Bucket Search, which supports education and reintegration...
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
The initiative seeks to encourage a shift from manual blade shaving to a faster, more convenient electric alternative.
The campaign, which debuted on Instagram and Facebook, showcased items including the Original Whopper, the X-tra Long Chicken, the 4-Cheese Whopper, the Chicken King, and the Double Cheeseburger.
As a rising leader in Southeast Asia’s digital economy, the Philippines is transforming its retail and e-commerce sectors through innovative technologies and data-driven strategies. With consumers increasingly seeking personalised experiences, seamless payment solutions, and connected omnichannel journeys,...
Ogilvy said Talbot leaves behind a strong creative leadership team consisting of Max McKeon, Ant Simmons, Nina East, and Bridget Jung, who will continue building on the foundation he established.
The initiative is a collaboration with the creators of The Singaporean Dream, a popular satirical card game that humorously reflects everyday Singaporean life and aspirations.
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