Category: Marketing
Edelman has confirmed the news to MARKETECH APAC, but declined to comment on how much of the workforce was affected by this restructuring.
MyDeal, which Woolworths acquired a majority stake in in 2022, has provided marketplace technology and capabilities through the Group’s Woolworths MarketPlus platform, supporting rapid gross merchandise value (GMV) growth.
Japan – Grey has appointed Kimihiro Takano as the new managing director of Grey Japan, effective 1 July 2025. Masahiko Okazaki, the previous CEO, will transition to a new role as executive vice president of business innovation at WPP in Japan. Takano was most recently business director at Wieden+Kennedy...
Global healthcare company Novo Nordisk has launched ‘Beyond the Scale,’ a public health campaign aimed at reframing obesity and breaking the stigma that hinders treatment.
Indonesia – Global communications agency Burson has appointed Harry Deje as chief operating officer and Shirley Tangkilisan as managing director of its Indonesia operations, strengthening its leadership team to support continued growth and innovation in the market. Deje and Tangkilisan, both of whom...
The ACCC alleges that Australian Gas Networks’ “Love Gas” advertising campaign, which ran on television, streaming services and YouTube during 2022 and 2023, contained false and misleading representations about the future of renewable gas.
India – The Indian Influencer Governing Council (IIGC) has launched ‘IIGC Protect’, a new initiative aimed at equipping influencers with legal knowledge and mental health support, backed by partnerships with Trilegal and United We Care. Trilegal, one of India’s largest law firms, joins the initiative...
KFC Thailand has launched a new creative campaign to mark the comeback of its ‘Chilli Cheese’ menu items.
Filipino prosumers’ trust towards traditional institutions is significantly declining due to misinformation, according to a report from HAVAS Ortega.
China – Global communications agency Burson has named Maggie Lu as CEO of its China operations, effective immediately. She will be based in Shanghai. In her new position, Lu will oversee Burson’s business across Beijing, Shanghai, Guangzhou, and Shenzhen, with responsibilities covering client service,...
