Category: Marketing
This reflects a traveller who is confident with cross-border journeys, yet still rooted in the region—offering marketers fertile ground for regionally relevant campaigns, co-branded travel initiatives, and cultural storytelling that resonates beyond borders.
So Drama! Entertainment and FLY Entertainment have forged a strategic partnership to enhance media and entertainment content and production.
Vietnam – Hòa Phát Steel, one of Vietnam’s major steel producers, has launched a new branding campaign with Dentsu Redder, presenting the steelmaking process through stylised choreography and visual storytelling. The 30-second TVC, titled “Chất Thép Hòa Phát – Năm Châu Gật Đầu” (“Approved Worldwide”),...
The United International Pictures is bringing the ‘Jurassic World Rebirth’ to life through an out-of-home (OOH) experience in collaboration with EssenceMediacom and Asiaray Singapore.
This newly created role reflects Archetype’s commitment to transforming its consulting model and service offerings to meet the evolving needs of clients – who are navigating increased complexity, rising expectations, and a rapidly changing communications landscape.
India – McDonald’s India, in collaboration with DDB Mudra Group, has turned a viral Instagram reel into a heartwarming brand moment—recreating a hand-drawn fries box made by a husband for his wife and delivering it as a surprise to the couple. The reel, posted by content creators @patnijipatikijodi,...
Clare joins Enigma after a decade in the role of resource & creative services director at BMF Australia. Her resume also includes a stint as creative services director at Saatchi & Saatchi.
In MARKETECH APAC’s latest Agency Leadership Decoded, Eunice Tan, group CEO at TSLA, shares how she leads with an approach that blends creativity and innovation, turning it into a culture.
In his new role, Teck Seng will oversee all of Sun Life Financial’s operations in Malaysia, spearhead strategic growth, and drive business innovation. The insurer currently manages RM7 billion in assets under management.
The Tourism Authority of Thailand (TAT) has launched its international ‘Be My Guest’ campaign, aiming to boost the nation’s cultural influence and tourism.
