Category: Marketing
The collaboration aims to promote Singapore’s tourism appeal to global audiences, using K-content to reach fans of JISOO and inspire both Korean and international travellers to explore the city’s diverse landscapes and culture
The two companies first partnered in 2021, when StarHub purchased a 50.1% stake for an initial consideration of S$70.8 million.
The campaign features a limited-edition cup cover styled after her signature paper bag, which quickly gained traction online. In-store, Gigi Coffee baristas donned full-sized bag replicas, translating the online concept into an offline experience.
In an exclusive conversation with MARKETECH APAC, Sok Hoon mentioned that her approach will begin with a critical evaluation of how to differentiate their strategies within the competitive landscape of the hospitality industry.
The campaign sits under Tiger’s new local platform, “Our Roar, Our Way,” a celebration of the unapologetic ways Singaporeans live, connect, and express themselves. And in true local fashion, the game nods to the nation’s famously kiasu, must-win spirit — the same drive that has propelled Singapore’s...
With cutting-edge multimedia, Singapore Flyer’s Time Capsule immerses travellers in interactive exhibits as a prelude to their journey.
With over eight years of experience spanning integrated media strategy, digital transformation, and regional campaign leadership, Mynd is set to lead the agency’s media strategy planning and ad optimisation efforts.
Globe Business, the enterprise arm of Globe Telecom, is building on its ‘Connected Success’ video series, calling for transformation amongst organisations.
Kenni Loh, chief executive officer at VML Malaysia, is spotlighting its people as the creative agency’s greatest force in MARKETECH APAC’s latest Agency Leadership Decoded article.
Digital life insurer Singlife Philippines has refreshed its brand identity as it celebrates its fifth anniversary.
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