Category: Marketing
Three in four consumers now browse through multiple marketplaces before buying, new research from Rithum revealed.
McDonald's has partnered with popular Japanese animation house Studio Pierrot to produce the first official WcDonald's anime. Four episodic shorts will take fans into the flavorful world of WcDonald's, where a story about the WcDonald's Sauce and WcNuggets unfold each week.
Tolerance for bad customer service dwindles across Southeast Asia as consumers cut spending with a brand more than half the time after receiving poor service, research from Qualtrics XM reported.
Three in five consumers in Indonesia are planning to spend more than Rp 3 million+ on Ramadan shopping this year, a research report by InMobi and Glance revealed.
The question is: is there still hope for TV advertising in the Philippines? If so, what trends should we look forward to, and how should brands and media entities work together to stay afloat amidst an uncertain media landscape?
The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
MARKETECH APAC checked both stock disclosures of PLDT and ABS-CBN for further information, but no other details of the reason for the acquisition cancellation have been disclosed as of this writing.
Advertising agency Leo Burnett has appointed Prasert Vijitpawan as the new chief creative officer in Thailand.
Digital financial services platform Atome has partnered with Mastercard to allow Atome card holders in the Philippines to convert their rewards points into gaming credits via the Mastercard Gamer Xchange (MGX).
Made in collaboration with Paper Moose, Australian Ethical’s campaign showcases awe-inspiring footage sourced from a variety of nature photographers, championing nature’s beauty and life that is worth saving.
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