Category: Marketing
The program will feature thought-provoking discussions on proven practices to maximise customer relationships, as well as opportunities to connect with like-minded professionals passionate about creating meaningful experiences.
To support its launch, the brand teamed up with Singapore-based content creator and entrepreneur Willabelle Ong, whose creative and pragmatic persona aligns with the new offering’s target market—modern professionals seeking substance over show.
To sharpen creative performance, dentsu X leveraged Teads’ AI-powered neuroscience tools—developed with Neurons—to anticipate how audiences would interact with the campaign content.
In an exclusive interview with MARKETECH APAC, Christine opens up about her vision for the agency, her past experiences on the client side, and the evolving landscape of advertising in Malaysia.
Retail chain Lotus’s is giving out coupons that only appear after the rain, encouraging visits to the stores during the rainy season.
Blending the bold energy of Mountain Dew with PYRA’s technical outdoor aesthetic, the capsule collection draws inspiration from the fast-rising Gorpcore fashion trend—a utilitarian style rooted in functionality and outdoor adventure.
Digital investment platform StashAway is promoting simple and stress-free investing in its latest brand campaign in Hong Kong.
The campaign work begins immediately, with the first wave of communications slated for launch in the fourth quarter of 2025.
Converge ICT Solutions is shifting from a telecommunications provider to a technology company.
Honda and Dentsu Thailand are advocating for children’s safety on the road through their latest campaign launch.
