Category: Marketing
Jakarta, Indonesia — Cheil Indonesia has recently appointed Iqbal Zakky Hasbianto as digital account lead, as the agency strengthens its digital leadership to accelerate growth across its integrated marketing offerings. “Cheil Indonesia’s strength lies in its ability to integrate creativity, data, and...
New Delhi, India — In a collaborative effort to standardise and elevate digital marketing practices, Dharampal Satyapal (DS) Group has partnered with WPP Media to launch ‘DCODE’, a playbook guide to digital marketing. This is a first of its kind in India and a collaborative effort between DS and...
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
Singapore — Ebiquity has recently named Deanson Lee as its new general manager for Southeast Asia, a move that is part of the company’s strategy to strengthen its regional leadership and meet the rising demand for sophisticated media performance solutions. Appointed on August 19, Lee will join Ebiquity...
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
Manila, Philippines — The Department of Trade and Industry (DTI) confirmed that its latest investigation into the Jollibee “Burger Blowout Promo” showed fraudulent attempts of alleged exploiting fake names and even artificial intelligence (AI) – generated names, during the raffle’s third week draw. ...
Singapore – ViewQwest has appointed enterprise technology veteran Peter Molloy as its new chief growth officer (CGO), tasked with driving the company’s group enterprise business and expansion across Asia Pacific. Based at the group’s Singapore headquarters and reporting directly to the CEO, Molloy will...
The brand space is positioned as a stop for both international travellers passing through Changi Airport and local visitors.
Malaysia — South Korea’s fast-food giant Lotteria is entering the Malaysian market, marking a significant step in its global expansion strategy. Parent company Lotte GRS Co. has signed a master franchise agreement with local retail player Serai Group, granting it the rights to operate and sub-franchise...
Singapore – A new report from global media investment company Magna Global has indicated the ‘resilience’ of the advertising market in the Asia-Pacific region, with a 7.8% ad growth standout for India alone. The June report showed this as “above-average ad spend resilience” or a significant...
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