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Category: Marketing

ANDY LARVIN
Brand experience agency Sight appoints Andy Larvin as head of experiential and creative strategy
Posted on August 20, 2025
by Sharona Nicole Semilla
Singapore – Brand experience agency Sight has named Andy Larvin as its new head of experiential and creative strategy, following a year of significant global expansion and over 200% year-on-year growth. Larvin’s appointment supports the agency’s continued push into international markets and its evolving...
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WPP
WPP Media names Mohit Sharma as president of client solutions in Indonesia
Posted on August 19, 2025
by Lyene Marie Darang
Indonesia – WPP Media welcomed Mohit Sharma as new president of clients solutions aiming to deliver impactful strategies and growth in Indonesia’s dynamic digital landscape. Ahead of WPP presidency, Sharma led under the Beauty Tech Lab of L’Oreal, Samsung, Sasa and Konimex, as well as formerly leading...
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Manulife Philippines appoints Adnelle Valeza as new chief of staff, strategy, and transformation
Manulife Philippines appoints Adnelle Valeza as new chief of staff, strategy, and transformation
Posted on August 19, 2025
by Rei Fortes
Philippines — Manulife Philippines has appointed Adnelle Valeza as its new chief of staff, strategy, and transformation, joining the company’s executive leadership team. In her new role, Adnelle will focus on driving alignment across business initiatives to support operational efficiency, sustainable...
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BOLT MALAYSIA
Bolt launches Bolt Business ride-hailing service in Malaysia
Posted on August 19, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – Estonian mobility company Bolt has introduced its corporate ride-hailing solution, Bolt Business, in Malaysia. The service is designed to help companies manage employee travel more efficiently. Through a centralised dashboard, businesses can set ride limits, assign cost centers,...
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Colloquial Launch India 2025
Ex-Ogilvy duo launch independent agency ‘Colloquial’ in India
Posted on August 19, 2025
by Aliza Carmona
India – Former Ogilvy India creatives Ishita Misra and Pradyot Mokashi have teamed up to launch ‘Colloquial’, a new independent creative agency in India. Positioning itself around the idea of having “no voice of its own”, Colloquial draws inspiration from the ‘superb lyrebird’, a bird known for mimicking...
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Uber Taxi HK launches martial arts-themed follow-up campaign with Nick Cheung
Uber Taxi HK launches martial arts-themed follow-up campaign with Nick Cheung
Posted on August 19, 2025
by Rei Fortes
Hong Kong — Uber Taxi has released a new campaign in Hong Kong, once again featuring actor Nick Cheung in a martial arts-inspired storyline. The campaign builds on last year’s work and uses the Cantonese word kung fu—which means both “martial arts” and “effort”—to highlight the challenges of hailing...
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MONTOYA
MONTOYA expands Into New Zealand, targets trans-Tasman creative network growth
Posted on August 19, 2025
by Sharona Nicole Semilla
New Zealand – Independent creative agency MONTOYA has expanded into New Zealand, building on rising client demand and a growing trans-Tasman network of talent. Founded in 2022 by New Zealand-born creative leader Bob Mackintosh, the agency runs on a senior-led, project-based model that aims to strip away...
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DPN
Dentsu India launches dedicated podcast network, targets brands eyeing brand reach through podcasting
Posted on August 19, 2025
by Lyene Marie Darang
Mumbai, India — Dentsu India has announced the launch of the Dentsu Podcast Network (DPN), a new vertical aimed at helping brands reach audiences through podcasting. The initiative reflects the growing importance of audio content in the Indian media landscape and is positioned as an integrated part of...
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Klook, HKTB partner to promote Muslim-friendly travel
Klook, HKTB partner to promote Muslim-friendly travel
Posted on August 19, 2025
by Teddy Cambosa
The initiative, called ‘Jelajah Hong Kong,’ is HKTB’s first campaign focused on Muslim travelers. It is designed to address faith-based needs such as access to halal food, prayer facilities, and privacy considerations—factors that can influence travel planning for Muslim visitors.
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WPP Mastercard 2025 new deal media mandate
WPP Media to lead global media strategy for Mastercard in $180m deal
Posted on August 19, 2025
by Aliza Carmona
USA – Mastercard has appointed WPP Media as its new global media agency, taking over strategy, planning, and buying responsibilities in a move valued at US$180 million. The win sees Mastercard end its decade-long relationship with Carat under dentsu, marking a significant shift in the brand’s media approach....
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