Category: Marketing
Singapore – AnyMind Group has launched AnyLive for Creators, a platform that allows influencers to use AI avatars to host livestreams and generate e-commerce revenue. The service enables creators to run livestreams on YouTube, TikTok, and Facebook through digital avatars that can operate around the clock. ...
To cut through to these overworked Filipinos, GIGIL ditched tired before-and-afters for a jarring metaphor that visualises stress: it doesn’t just exhaust you—it breaks you apart.
Manila, Philippines – Filipino hygiene brand Femme has launched its “Femme Era” campaign, advocating for smart spending and practical hygiene choices. The campaign is led by the brand’s new ambassador, media personality and rising celebrity, Shuvee Etrata. The brand’s campaign highlights the challenges...
Singapore — Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to showcase how Galaxy devices can enhance everyday life through interactive content, influencer-led reviews, and livestream highlights. The Galaxy Flexival site gives consumers the opportunity to explore...
New Delhi , India — Marriott Bonvoy and Flipkart teamed up to create industry-first travel-retail loyalty program, ‘Your Cart Takes You Places’, allowing members to earn and redeem rewards across both the travel platform and the e-commerce site. This new program allows members of both platforms...
Japan – McCann Worldgroup has appointed Takashi Aoki as representative director and CEO of its Japan operations, effective 2 October 2025. On the same date, he will also take on the role of representative director and CEO of McCann Japan. Aoki, who currently serves as representative director and president...
More than simply bringing new tools, AI is also changing mindsets, making way for a new approach in advertising. Practices for measurement and optimisation are getting upgrades, but only with the right approach.
The campaign, which includes a 30-second emotive film currently screening in GSC cinemas from July 3 to September 30, 2025, was developed to relaunch Applecrumby’s more affordable PureBasics diaper range.
In his new role, Oh will oversee COL’s operations in Southeast Asia and manage its global press engagement. He brings with him 17 years of international expertise spanning marketing, business strategy, and commercial leadership.
New Delhi, India – In collaboration with artist collective Doodle Mapuls, Renault India unveiled ‘The New India Frame’ a 30 feet by 30 feet hand-painted work near Terminal 3 of Indira Gandhi International Airport in Delhi, during the 79th Indian Independence Day on August 18. The large-scale art...
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