Category: Marketing
New Delhi, India — Inspired by Gen Z Indian consumers, Cheil India launched a new campaign for Samsung Galaxy F36 5G with the tagline “India! Go Hi-FAI,” celebrating the smartphone’s AI capabilities. The campaign highlights the Galaxy F36 5G’s features, including a 50MP OIS Triple Camera...
Singapore — Digital marketing agency Xtend has unveiled its new marketplace-first e-commerce solution designed specifically for Southeast Asia’s dominant platforms to increase visibility, connect with high-intent shoppers, and drive measurable sales growth within marketplace ecosystems. The e-commerce...
Bengaluru, India — Deepali Saini, who is the incumbent CEO of Think Design, has been appointed as global chief experience design officer for Havas CX, where she will join the Global CX Leadership Board and lead the network’s Experience Design (XD) practice worldwide. Based at the Havas integrated...
The 3D-printed vessel was created with functional doors and magnetic, hand-sized containers, each containing custom-designed cookies tied to the fund’s themes and stock holdings.
Hong Kong – The Singapore Tourism Board (STB) has named PLUG as its public relations agency of record in Hong Kong, securing the account after a competitive pitch launched in May 2025. The appointment, set for a minimum of two years with the option to extend up to five, covers one of STB’s key markets,...
Bangkok, Thailand — IHG Hotels & Resorts continues to expand its footprint in Thailand with the signing of voco Bangkok Siam, a 350-room premium hotel set to open in 2029. “Thailand continues to thrive as a top global travel destination, and we’re committed to supporting its growth by expanding...
Mumbai, India — Eyeing to help brands reach customers beyond websites, Criteo and Zepto have sealed a strategic partnership to expand quick commerce advertising across India. The collaboration, which began last year, focuses on using Criteo’s Retail Media Offsite platform to help brands reach...
Kuala Lumpur, Malaysia — YTL Group, in collaboration with Sea Limited, has launched Ryt Bank, a fully digital bank powered by artificial intelligence and developed in Malaysia. The launch positions Ryt Bank as the first AI-native bank created and tailored specifically for the Malaysian market....
Singapore — Aiming to connect regional content creators, art collectors and expand event reach, Lazada sealed a partnership with POP MART, as they bring together POP TOY SHOW (PTS) Singapore 2025, which was held from August 22-24 at the Sands Expo & Convention Centre. As part of the partnership,...
Andrew Balint, vice president of marketing at Airwallex, APAC, said the campaign is designed to stand out in a competitive market.
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