Category: Marketing
Apparel retailer UNIQLO is teaming up with Singaporean coffee shop chain Ya Kun Kaya Toast to launch a new collection in celebration of SG60.
Tilt’s creative proposal aimed to bring KAPA’s unique value proposition to life on digital platforms: offering homeowners expert-led design integrity and bespoke transformations tailored to their personal style and aspirations.
South Korea – WWF-Korea (World Wide Fund for Nature) has partnered with creative agency Cheil to launch a striking out-of-home campaign that highlights the devastating impact of plastic pollution on wildlife through fashion-style visuals. Titled ‘Animal Trash Fashion’, the campaign features...
Singapore Airlines (SIA) is boosting its customer experience analytics through experience management company Qualtrics.
Technology solutions provider BeLive Holdings has launched its new content production and creative subsidiary, BeLive AI Studios Pre Ltd.
Indonesia – Singapore’s Fei Siong Group, the food and beverage (F&B) group that began as a humble hawker centre stall, is making its first overseas expansion by bringing its popular hawker-style brand ‘Encik Tan’ to Indonesia. The group plans to open its first Encik Tan outlet, along with its dim...
The conference aimed at uniting industry leaders, marketing experts, and tech innovators in exploring the latest trends, strategies, and technologies driving the evolution of retail and e-commerce in the region.
Indonesia – The Ministry of Tourism has officially launched ‘Event by Indonesia,’ a digital platform that serves as a centralised hub for discovering events across the country. Accessible via its official website and Instagram account, the platform offers information across seven event categories: Music,...
Under the agreement, Airwallex will gain rights to use Arsenal’s Men’s and Women’s first team branding and deliver exclusive fan content at Emirates Stadium during Premier League and Women’s Super League (WSL) fixtures.
Havas Play SG launches ‘SG60 Social Boost’ to help brands turn social strategy into business results
Recognising these challenges, Havas Play, a social-first creative agency, has partnered with customer engagement platform Emplifi to develop a strategic audit framework. The audits aim to uncover blind spots in brand strategies, identify new growth opportunities, and provide actionable recommendations...
