Category: Marketing
WE Communications (WE), a worldwide communications agency, announced the appointment of Charmaine Lin as director of sectors and Michelle Lim as associate director of sectors in Singapore. Lin and Lim joined WE in February and report to Troy Lee, the head of sectors.
The first two weeks of Ramadan recorded up to a 47% increase in retail sales across Southeast Asia, a report from Criteo revealed.
MARKETECH APAC caught up exclusively with Yu to discuss the inner workings of his new role, understanding Rebisco’s ramped sports marketing strategies this year–particularly in promoting Philippine volleyball, as well as understanding the outlook of sports marketing in the Philippines.
Conceptualised with VaynerMedia, Pepsi introduced its new logo and positioning in Thailand dubbed ‘Thirsty for More’ (‘ซ่าหน่อยมั้ย?’), with a massive on-ground, social and OTT takeover alongside Kpop girl group Babymonster.
MARKETECH APAC spoke exclusively with Sonal Patel, vice president for Asia-Pacific at Quantcast, to learn more about Quantcast’s vision in the region, their forecasts for the industry in APAC, as well as actionable insights for brands to consider in navigating a renewed adtech scene this year.
Artotel Group has tapped Ogilvy Singapore to help with the creation of its newest loyalty program that rewards their hotel’s most loyal guests with a night of anything and everything.
Wong's new position will include overseeing both We Are Social Hong Kong and the creative agency Metta/We Are Social. Wong will lead a team of 20 at We Are Social and work with clients including Keetah, Abbott, GEOX, and Alipay.
SleekFlow is proud to announce its participation as a Gold Sponsor in MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” conference. The company will take the lead in driving the conversation on improving omnichannel customer experiences for enterprises.
SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
Notably, Alipay categorised SEA as one of the most popular travel destinations for Chinese tourists, with Thailand, Malaysia and Singapore combined seeing a 7.5% increase over 2019, and a 580% leap over 2023.
Arena Media Singapore's reappointment by AIA Singapore reaffirms the insurer's confidence in their ability to drive innovative, digital-first media solutions. Together, they have embarked on notable campaigns like the launch of AIA Health360, a comprehensive suite of solutions that covers the full gamut...
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