Category: Marketing
USA – Creative innovation company R/GA has acquired ‘Addition,’ an AI system design and development studio, marking its first acquisition since becoming an independent, privately held company. Founded in 2021 by Paul Aaron and Rick Barber, ‘Addition’ has developed AI solutions for a roster of global...
Inspired by how people often choose music based on mindset rather than activity, My Spotify Philippines taps into this insight; celebrating these pivotal 'Companion Moments' when the right song transforms your headspace, helping listeners conquer challenges or find magic in the mundane.
We Are Social and Meltwater’s report has found that 24.4% of TikTok’s advertising audience share comes from SEA, significantly higher than other regions.
The partnership is part of Malaysia Airlines' broader strategy to uplift local sporting heroes and foster a spirit of excellence and unity through sport.
China – Elmwood, a strategic brand and design consultancy under the MSQ Group, has named Juan Tan as creative director for China, where he will lead the agency’s creative team and join its local leadership. Tan brings more than two decades of experience in corporate branding, spatial design, and brand...
These perks will be made available via the Mandai Wildlife Reserve’s official website and Mastercard’s Priceless.com platform, which offers exclusive experiences tailored for cardholders, including nature-themed getaways and bespoke travel moments.
EA SPORTS FC Mobile has launched its inaugural festival in Bangkok in collaboration with creative agency Bolster Group.
Indonesia – OCBC Bank Hong Kong has launched a new brand campaign that highlights the power of resilience and determination in overcoming adversity and pursuing personal aspirations. The campaign features Ho Yuen Kei, a world champion and gold medallist in the Women’s Individual BC3 Boccia event, whose...
The Singapore Tourism Board (STB) and OpenAI have inked a memorandum of understanding to accelerate Advanced AI adoption across the country’s tourism sector.
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
