Category: Marketing
Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement in one of Asia’s most competitive luxury markets. The partnership spans earned media, influencer engagement,...
OpenAI noted that Australia's adoption of ChatGPT has surged dramatically over the past year—weekly active users have more than doubled to 2.5 times their previous level—propelling the country into the top tier of global markets for both paying subscribers and developers.
Canon Singapore opens cartridge donation drives with National Library Board.
The company said the project represents the widest depiction of Malaysia captured within a single narrative.
South Korea – Apple TV has unveiled a Genmoji-powered digital out-of-home (DOOH) campaign to mark Korean soccer icon Son Heung-Min’s first home game with Los Angeles Football Club (LAFC). Developed with TBWA\Media Arts Lab, Seoul, the campaign features Son’s signature goal celebration reimagined as a...
Singapore — Jaguar Land Rover (JLR) has appointed Garth Turnbull as managing director for the Asia Pacific region, aiming to strengthen its luxury brand presence across the diverse market. Turnbull described his main role: “I’m responsible for leading our iconic modern luxury brands across a diverse...
Thai content has been gaining international traction, with more than 15 Netflix originals making it to the Global Top 10 Non-English list. Collectively, Thai titles have generated over 750 million viewing hours worldwide.
Singapore — IHH Healthcare has publicised its refreshed brand identity as part of its strategy to unify its global operations and reinforce its position as one of the “world’s most geographically diversified” healthcare providers. The rebrand introduces a clearer visual and strategic alignment across...
The initiative is supported by Publicis Groupe’s connected agency platform, involving Leo, Zenith Media Sydney and Digitas, and continues Superloop’s positioning as a network designed for high-speed connectivity.
Hong Kong’s creative industry is navigating a paradox: clients are asking agencies to deliver work that is bolder and more relevant than ever, while budgets are shrinking and risk appetite is at an all-time low. To succeed, agencies must not only craft standout creative but also prove its business impact—and...
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