Category: Marketing
The appointment will see Special PR develop creative earned campaigns, PR strategy and activation, content development, media relations, publicity, and influencer relationships across Australia, with a focus on Gen Z and culture.
Samsung taps influencer’s grandmother in breezy campaign for air conditioner lineup via BBDO Bangkok
Dubbed the ‘Grandma-fluencer’ campaign, the campaign was conceptualised alongside BBDO Bangkok, and focuses on the challenge that while Samsung shines globally across various tech sectors, its air conditioner segment in Thailand faces the tough task of overcoming years of skepticism, especially among...
McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.
The campaign, titled #EchoesOfGreatness, pays homage to renowned silent film actress Dorothy Cumming, who travelled from Australia to the United States in mid-1916 to follow her ambition of establishing a career in Hollywood.
Creatives for Climate, a non-profit global network dedicated to climate action, has appointed Antonia Estall, a youth change agent, as the Asia-Pacific chapter lead. Estall’s appointment is tasked with taking action across the region, encouraging professionals to oppose greenwashing and build a climate...
Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong.
Through this partnership, Carro will be working towards expanding Beyond Cars’ network of partnerships, and further develop ancillary services across insurtech, financing and aftersales in Hong Kong.
This conference gathered a wide range of marketing industry professionals to lead the conversation on the outlook of the marketing industry through actionable insights, strategies, and tools needed to navigate upcoming trends and industry predictions.
The film was shot entirely using the iPhone 15 Pro, and was directed by popular Japanese director Takashi Miike. ‘Midnight’ is a thrilling, suspense drama about a taxi driver who encounters strange passengers while making his night rounds.
International health and beauty retailer AS Watson has announced that it is the first to sign the Women's Empowerment Principles. These principles are part of a global campaign spearheaded by UN Women (United Nations Entity for Gender Equality and Women's Empowerment), which aims to promote gender equity...
