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Category: Marketing

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Enero Group acquires Singapore-headquartered B2B marketing agency GetIT
Posted on July 1, 2022
by MARKETECH APAC
The acquisition is aimed at accelerating the growth of Hotwire in APAC, Enero Group's leading global technology communications consultancy.
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WPP-and-Bower-House-Digital
WPP to acquire marketing technology agency Bower House Digital
Posted on June 30, 2022
by Kathleen Murata
The move is aligned with WPP’s accelerated growth strategy and focused M&A approach to building on existing digital experience capabilities.
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AirAsia Academy, Carsome partner to bridge gender gap for women in tech
AirAsia Academy, Carsome partner to bridge gender gap for women in tech
Posted on June 30, 2022
by Teddy Cambosa
The partnership between AirAsia Academy and Carsome aims to develop in-demand marketable tech skills for underprivileged women through #RatuTech.
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David Soo appointed as PHD malaysia’s MD
David Soo appointed as PHD Malaysia’s MD
Posted on June 30, 2022
by Teddy Cambosa
David Soo will be tasked to enhance the agency’s network partnership in Malaysia, drive integration across PHD capabilities.
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What are the most common lost-and-found items amongst Uber cars in HK?
What are the most common lost-and-found items amongst Uber cars in HK?
Posted on June 30, 2022
by Teddy Cambosa
Uber has launched its newest index which details some of the most common lost-and-found items in Hong Kong.
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MasterKong-Beverages-and-Mindshare
MasterKong Beverage taps Mindshare China anew as agency of record
Posted on June 30, 2022
by Kathleen Murata
The renewed mandate will see Mindshare China provide media planning and buying services for the beverages business.
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Airbnb’s ban on parties is now permanent
Airbnb’s ban on parties is now permanent
Posted on June 29, 2022
by Teddy Cambosa
The party ban of Airbnb also includes disruptive parties and events that will continue to be prohibited.
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Lalamove PH, Panalomove Partners honours ‘Star Drivers’ through give-back initiative
Lalamove PH, Panalomove Partners honours ‘Star Drivers’ through give-back initiative
Posted on June 29, 2022
by Teddy Cambosa
Lalamove in the Philippines, alongside its numerous Panalomove Partners, launched the 'Partner Juan Fun Day', a project to recognize its hardworking drivers in Manila, Pampanga, and Cebu.
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AirAsia X’s Rafidah Aziz resigns from chairman role
AirAsia X’s Rafidah Aziz resigns from chairman role 
Posted on June 29, 2022
by Teddy Cambosa
Rafidah Aziz resigns from her chairman role at AirAsia X by 1 July.
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Study shows native ads on open web beats those on social media for brand favourability
Study shows native ads on open web beats those social media for brand favourability
Posted on June 29, 2022
by Teddy Cambosa
Kantar study finds video advertising in native environments outperforms social media for improving brand favourability and consideration, native video ads boost brand awareness by 26% as part of larger media mixes.
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