Category: Marketing
Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo.
Japan – PubMatic has named Takeo Hori senior director of advertiser solutions in Japan, strengthening its demand-side leadership in the market. Hori was previously head of sales at Teads. He also held leadership roles at Microsoft Japan, where he oversaw advertising agency partnerships, and at Index...
Five Star Chicken has launched its ‘Mission to Five Star’ campaign in collaboration with BBDO Bangkok.
India – As part of its continued focus on creative excellence, BBDO India has appointed Shruthi Subramaniam as executive creative director – Mumbai. Subramaniam has been behind creative work for global brands including WhatsApp, Bumble, and Neutrogena, as well as campaigns for Unilever and Mercedes-Benz....
The latest campaign captures everyday conversations Australians are having about property through a series of short, slice-of-life vignettes.
In her new role, Wood aims to expand Think HQ’s integrated capabilities in Sydney by delivering strategic planning, production, PR, social, technology, and language services.
As Southeast Asia’s largest economy with a digitally savvy population of over 270 million, the archipelago presents unique opportunities—and challenges—for brands looking to make an impact.
The initiative draws on recent findings published in Future Oncology, which show a disconnect between physician encouragement and patient participation in treatment decisions.
Life insurance company TAL has unveiled a new brand platform reflecting its mission to make insurance more accessible.
The curated journeys allowed participants to connect and bond over activities such as batik painting in Ipoh, sandboarding in Perth, and kueh making in Shantou.
