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Category: Marketing

STARHUB DIGITIAL BMI
StarHub launches new initiatives to help Singaporeans reset their relationship with technology
Posted on September 1, 2025
by Sharona Nicole Semilla
Singapore — A new national survey by StarHub and YouGov has found that 4 in 5 people in Singapore feel mentally drained after extended screen time, with 9 in 10 admitting to mindless scrolling. In response, StarHub has launched the Digital BMI (Balanced Media Index)—a quick, online wellbeing quiz—and...
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reo appoints JJ Eastwood as director of product, data and technology
reo appoints JJ Eastwood as director of product, data and technology
Posted on September 1, 2025
by Teddy Cambosa
In the role, Eastwood will focus on scaling reo’s retail media capabilities, overseeing its ad tech and data strategy, including smarter targeting, closed-loop reporting, and developing omnichannel solutions for retailers and brands.
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COACH CAFE SINGAPORE
Coach opens first permanent café in Singapore at Resorts World Sentosa
Posted on September 1, 2025
by Sharona Nicole Semilla
Singapore — American luxury brand Coach has recently launched its first permanent café in Singapore, situated within its retail store at WEAVE, Resorts World Sentosa.  This new 139 sqm space marks Coach’s 14th global café outlet, following a successful two-year pop-up at Keong Saik Road. The café...
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AIA Singapore partners with Singapore Airlines Academy on customer experience training
AIA Singapore partners with Singapore Airlines Academy on customer experience training
Posted on September 1, 2025
by Teddy Cambosa
The initiative, which will be rolled out progressively to all employees, involves a series of workshops designed to strengthen AIA Singapore’s customer service culture.
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Dinesh Ratnam iQIYI Appointment
Dinesh Ratnam returns to iQIYI as senior managing director for Indonesia, Malaysia, and Singapore
Posted on September 1, 2025
by Aliza Carmona
Singapore – Dinesh Ratnam has announced his return to iQIYI with his new role as senior managing director for Indonesia, Malaysia, and Singapore. Dinesh was previously with iQIYI for more than three years, from 2020 to 2023, where he oversaw the company’s early expansion in Southeast Asia. After stepping...
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Cheil X, JSW MG Motor India
JSW MG, Cheil X launches final phase of EV awareness campaign with humour
Posted on September 1, 2025
by Lyene Marie Darang
Gurugram, India — Cheil X and JSW MG Motor India have launched the second phase of their ‘EV Sahi Hai’ public awareness campaign, designed to dispel common myths and doubts surrounding electric vehicles (EV).  The new phase features actors Varun Sharma and Pulkit Samrat, and utilises...
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AnalogFolk Asia rebrands as T8 Creations, marks independence and regional expansion
AnalogFolk Asia rebrands as T8 Creations, marks independence and regional expansion
Posted on September 1, 2025
by Teddy Cambosa
The move reflects a sharpened focus on delivering what the company calls intelligent, human-first connected experiences across Asia and beyond.
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Dentsu Philippines Report
Filipino consumerism fully focus on brand value, transparency: report
Posted on September 1, 2025
by Lyene Marie Darang
Manila, Philippines —Dentsu Philippines has identified a shift in Filipino consumer behaviour with its 2025 consumer and media trends report, stating that consumers are more empowered and value-driven with their choices. According to the findings, Filipino consumers have moved from a period of pandemic-related...
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Fujifilm celebrates 60 Years in Singapore with commemorative SG60 event and photo installation
Posted on September 1, 2025
by Sharona Nicole Semilla
Singapore — In celebration of Singapore’s 60th year of independence, Fujifilm Group hosted a special commemorative event marking its six decades of presence in Singapore.  The event brought together employees, long-time partners, and representatives from the Singapore Economic Development Board...
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Andrew Scott WPP COO retire
WPP COO Andrew Scott announces retirement and board exit
Posted on September 1, 2025
by Aliza Carmona
United Kingdom  – WPP has announced that Andrew Scott, its chief operating officer (COO) and board member, will retire at the end of the year after nearly three decades with the company. Scott will work alongside incoming CEO Cindy Rose in the coming months before taking on an advisory role to support...
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