Category: Marketing
Hong Kong – Publicis Groupe Hong Kong has elevated Halo Cheng to executive creative director (ECD) and Stratos Efstathiou to head of art, while also adding four senior creatives to its team. Cheng began her career as a copywriter at Leo Burnett Hong Kong and has since worked on campaigns for global brands....
Chariot will continue to handle creative duties for MISC Group, with new campaigns scheduled to roll out in the fourth quarter of 2025 and into 2026.
Singapore — Singaporean food and beverage company Yeo Hiap Seng (Yeo’s) marked Singapore’s 60th anniversary with a three-day “Kampong Games” activation at One Holland Village, bringing back nostalgic childhood favourites such as chapteh, five stones, hopscotch, and more. The activation, designed...
Indonesia – Dentsu Indonesia has strengthened its creative leadership with the appointment of Lucky Handoko as general manager of Dentsu Creative Indonesia, alongside the elevation of Defri Dwipaputra and Rangga Immanuel to dual chief creative & experience officer (CCXO) roles. Handoko returns to...
Mumbai, India — Intended to strengthen Havas India’s offerings to clients, Havas India introduced Gate One, a global business and digital transformation consultancy, to the Indian market. The expansion aims to provide clients with expertise in areas such as customer experience, marketing transformation,...
Singapore — KFC Singapore is introducing its biggest local brand campaign, “How Do You KFC?,” celebrating the different ways customers enjoy fried chicken. Fans are invited to share their eating rituals, with five chosen entries to be turned into limited-time menu items in stores. One participant...
Maneerat has extensive experience in digital marketing and business development, having led initiatives for brands in the retail, FMCG, automotive, and electronics sectors in Thailand.
Japan – Swarovski has opened a new flagship store in Osaka, marking its 130th anniversary with a three-level retail space designed to showcase both its heritage and modern creative direction. The store is located at 3-12-7 Minamisemba Chuo-ku, near the Shinsaibashi shopping district, one of Osaka’s busiest...
In the statement, they stated that said decision has not come lightly, and after much reflection, they have concluded that the combination of external market challenges and rising operational costs leaves them with no viable path forward.
Hong Kong — Trend Micro Incorporated, a global cybersecurity leader, has been named an official partner of the McLaren Formula 1 Team for the remainder of the 2025 season and beyond. Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to have Trend join the McLaren...
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