Category: Marketing
So what makes this Mastercard-MRT Jakarta partnership truly resonate beyond the power of sonic branding? For that, MARKETECH APAC spoke with Dheeraj Raina, VP and Head of Integrated Marketing and Communications, Southeast Asia, Mastercard to discuss the beauty behind this local activation, and what the...
As part of its campaign to promote the ETC (Extra Tasty Crispy) Burger, KFC Singapore has teamed up with Havas Media Singapore and Plan B Media to captivate audiences with an innovative 3D anamorphic display at Wilkie Edge and Ten Square.
Putting its customers at the forefront, Watsons, the flagship health and beauty brand of AS Watson Group, has committed US$250 million to opening and upgrading 6,000 stores across Asia over the next two years.
Through panda cares, foodpanda aims to drive the program to improve the safety, well-being, and personal development of their delivery partners, alongside community and welfare perks.
Premier workspace provider JustCo has announced a strategic partnership with DEX Ventures, a technology marketing consultancy, to deliver proven digital and marketing solutions to its members via the JustCo Business Solutions platform.
Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.
Speaking on his new role, Warnes said, “What I’ve found in Iris is an agency committed to the simple and powerful idea of building brands people want to talk about. I’m in awe of the talent, skillsets and agility here to get to different shaped ideas that work, which is critical when so much of what...
As part of its ongoing expansion, Havas Singapore has promoted Kenny Yap to the position of chief operating officer for Havas Play, the specialised division within Havas Media Network.
With this, concepts such as multichannel and omnichannel, have lost their relevance, with a highly customer-centric approach taking the lead, according to a report by KPMG Asia Pacific and GS1 which examined how businesses and consumers in the Asia Pacific are embracing these seamless commerce strategies...
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
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