Category: Marketing
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
Manila, Philippines – Fast-food giant Jollibee collaborates with P-pop girl group BINI in reintroducing ‘JolliBINI’ in its latest jingle and music video campaign. The campaign centred on unveiling the new Cheesy Yumburger line’s expansion, including the Original Cheesy Yumburger, which comes with cheese...
Taiwan – DBS Taiwan has partnered with Garena to launch the “DBS Arena of Valor Co-branded Card,” a new offering aimed at esports players and fans. Arena of Valor, the popular 5v5 multiplayer online battle arena (MOBA) game, is the international version of Honor of Kings, developed by TiMi Studio Group...
Singapore – Digital service platforms foodpanda and TADA have formalised a collaboration that connects two everyday services—food delivery and ride-hailing—in a joint effort to ease daily costs for Singaporeans. The move builds on a trial in 2023 and makes pandapro the only subscription in Singapore...
Singapore – FairPrice Group (FPG) is giving convenience a digital passport with the launch of the new Cheers Mini App on Alipay, created through a strategic partnership with Ant International. The app acts as a virtual concierge for Chinese tourists in Singapore, guiding them from pre-arrival planning...
USA – Mastercard has launched “Mastercard Commerce Media”, a digital media network designed to use permissioned data to deliver smarter, more personalised advertising for advertisers, publishers, and consumers. The new network builds on Mastercard’s existing base of 25,000 advertisers and 500 million...
New Delhi, India – Tata Coffee Gold introduced a large-scale immersive installation at Select CITYWALK, Saket, on International Coffee Day, aiming to showcase the journey of coffee, from bean to cup, through a combination of 3D visuals, aroma diffusion, and interactive elements. The installation, described...
Singapore – Artificial intelligence may be one of the most talked-about technologies in Singapore’s offices, but most workers say it is not living up to the hype. A new survey by Notion shows that 70% of white-collar workers feel frustrated with current AI tools, with nearly three-quarters (72%)...
Denmark – Integrated logistics company Maersk has appointed WPP Media as its new global strategic partner, entrusting the agency to oversee marketing activities across 130 countries from a central hub in Copenhagen. The move represents a significant step in Maersk’s global marketing strategy, with WPP...
Singapore – DoorDash has officially arrived fresh into Singapore with its Deliveroo acquisition now complete, promising customers, merchants, and riders that service will only get faster and smoother. “This is the beginning of a new chapter, not the end of an old one,” said Tony Xu, co-founder and CEO...
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