Category: Marketing
Sydney, Australia — Independent agency Apparent has expanded its leadership team with three senior appointments, naming Gillian Dalla Pozza, Sam McGuinness, and Leisa Ilander as creative directors. Ilander and Dalla Pozza, who previously worked together as associate creative directors at Dentsu Creative,...
Singapore – Cathay Pacific has partnered with Leo Singapore to launch a new campaign featuring an AI ‘doctor’ designed to treat Singapore’s growing holiday deficit. The campaign, titled ‘Tripment’, introduces ‘Dr. Teck M.C2’, an AI character developed using OpenAI GPT and Whisper technologies, with a...
Australia — A new study from Kantar Australia has found that while most Australians remain concerned about their finances, growing numbers are expressing optimism about their financial future and making deliberate trade-offs to maintain quality of life. According to the report, more than nine in 10 Australians...
Southeast Asia — StyleDoubler has announced the appointment of three senior leaders to support its regional expansion, following an earlier investment from ValueCommerce Co., Ltd., a Tokyo Stock Exchange-listed affiliate marketing company. Ashwin Chandoesing has been named chief revenue officer and will...
Once confined to print magazines and branded editorials, content marketing has transformed into a multidimensional discipline spanning TikTok videos, influencer-led campaigns, and interactive experiences. The shift reflects a larger industry truth: content is no longer judged by how far it spreads, but...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has brought the drama back to Resorts World Genting (RWG), turning Burger & Lobster’s comeback into a stage where flavour meets storytelling. With the campaign “Fusion Flavors Meet K-Drama Vibes”, dentsu Malaysia helped RWG reignite excitement...
Hong Kong – Chinese tea chain Chagee has opened its world’s largest flagship store on Lee Tung Street, Wan Chai, marking its seventh outlet in Hong Kong and underscoring the city’s role as both a retail and cultural hub. “Over the past year, Chagee has achieved rapid growth in the Hong Kong market, reflecting...
Singapore – Samsung Ads and Publica by IAS have expanded their multi-year global partnership to support advertising on Samsung TV Plus, the company’s free ad-supported streaming television (FAST) platform. With more than 3,500 channels worldwide, including 700 in the United States, Samsung Ads will continue...
Australia – Comms Declare, the climate communications charity, has launched a new brand and digital offering as it expands its mission beyond advertising to include media and clients. Originally established as a pledge for agencies to refuse fossil fuel clients, Comms Declare has since grown into a prominent...
Singapore – Changi Airport’s iShopChangi and Changi Rewards are taking off with a fresh creative and marketing tender that places digital campaigns in the pilot’s seat. As global travel gains altitude, the airport is charting a course to strengthen its e-commerce and loyalty offerings in a highly...
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