Category: Marketing
Warr has spent more than two decades at top global agencies counseling clients across industries, disciplines and geographies; managing eight-figure P&Ls with meticulous operational oversight; and building diverse, award-winning teams.
McDonald's then challenged Leo Burnett Manila to urge the nation to cycle by making McDonald's establishments mandatory stops on any bike route. With stores in scenic locations such as Tagaytay, which offers views of Taal Volcano, Boracay, known for its white-sand beaches, and Intramuros, a historic...
XPO: The Mars Agency, the connected commerce company, has officially rebranded as Mars United Commerce to reflect its transformation into an enterprise-wide solutions partner for the commerce marketing industry.
This product aims to enhance the take-home beer experience by creating a luxurious, creamy foam on top of the can when opened, mirroring the sensation of a draft beer served in a bar or restaurant.
Multi-currency digital wallet YouTrip has launched its latest brand campaign and video that captures the fun of travelling, celebrating Singapore’s travel enthusiasm.
Data from Meltwater’s study also suggests that with the prominence of AI usage in marketing, 64% of the respondents in APAC leverage AI tools to save time on writing, with 36% utilising it to improve their copy.
MoneyHero Limited ("MoneyHero'' or the "Company"), a Southeast Asia-based personal finance and digital insurance aggregation and comparison platform, has announced two significant additions to its senior corporate team. Liru Chan has been appointed as the company's new group head of marketing, and Francois...
Arçelik Hitachi Home Appliances, the global provider of Hitachi-branded home appliances (excluding Japan), has teamed up with Scope3 to help drive the target reduction and inform lasting changes to Arçelik Hitachi’s digital media strategy.
In her new role, Cook will be leveraging her extensive expertise to spearhead the regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences.
Thai consumers demonstrate a strong inclination for trying out different beauty and personal care items, with nearly half (48%) saying they are prone to shifting to new beauty brands, a research from Mintel revealed.
