Category: Marketing
Singapore – Bubble tea brand Gong cha has temporarily closed all its stores in Singapore, with plans to return in 2026 under a refreshed brand and a new franchise partnership. Founded in Taiwan in 2006, GongCha has grown into one of the most recognisable names in the bubble tea industry. The brand first...
Mumbai, India — HSBC India has launched a new campaign featuring Bollywood actor Kareena Kapoor Khan to showcase its enhanced HSBC Premier proposition, aiming to address the evolving needs of affluent and internationally mobile Indians. Centred around a 60-second commercial film, the campaign highlights...
Manila, Philippines – Dave & Buster’s is pressing ‘start’ on its Philippine expansion this October with the opening of its first branch at Opus Mall in Quezon City—marking a major milestone in the brand’s global game plan. In partnership with their local franchisee The Bistro Group, the American...
Manila, Philippines — Salmon Bank has launched ‘Para-Paraan with Salmon’, a new podcast series aimed at encouraging financial mindfulness among Filipino families. The show, hosted by creator-entrepreneurs Joric Pecson and MK Bertulfo, features guests from various backgrounds who share personal stories...
Singapore – Rakuten Travel has officially launched in Singapore, inviting everyone to pause, breathe, and rediscover the joy of mindful travel through its new campaign, “Book Your Break with Rakuten Travel.” In collaboration with Hvala, Singapore’s beloved Japanese tea brand, the campaign offers travellers...
The organisation said the process reflected the strength of Victoria’s creative services sector.
Hong Kong – HSBC Holdings plc (HSBC) has announced that it, together with its wholly owned subsidiary The Hongkong and Shanghai Banking Corporation Limited (HSBC Asia Pacific), has proposed to privatise Hang Seng Bank Limited (Hang Seng) through a scheme of arrangement, which would see HSBC acquire all...
Michihiko explained that they also strengthened partnerships with many external companies
India — BMW India has collaborated with Interactive Avenues and advertising technology firm VDO.AI to introduce a series of interactive connected TV (CTV) campaigns, designed to enhance audience engagement through immersive brand storytelling. The campaigns, featuring the new BMW 2 Series Gran Coupé...
Jakarta, Indonesia – DDB Group Singapore has transformed student creativity into national storytelling through an inspired new campaign for Google Gemini in Indonesia. Aptly titled #BikinGebrakanLo (“make your breakthroughs”), the campaign celebrates young minds who are using AI to fuel their own...
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