Category: Marketing
The firm said its approach integrates creative insight with media intelligence, aligning with the increasingly blurred lines between creative and media.
National Book Store has teamed up with Leron Leron Sinta for a nationwide campaign called ‘The National Hunt’, which turns book shopping into an interactive scavenger hunt. Special prizes have been hidden inside selected books across National Book Store branches.
According to Maybank, the campaign blends “the practicality of cashback and rewards with the aspirational appeal of travel gear,” positioning the launch as both a financial product and a lifestyle statement.
Malaysia – Anytime Fitness has reached a major milestone in Malaysia with the opening of its 80th club at Neocyber, Cyberjaya, underscoring its position as the country’s largest fitness franchise. The expansion is paired with a new collaboration with the Ministry of Youth and Sports Malaysia, strengthening...
Bangkok, Thailand – As the UEFA Champions League returned to screens this year, Heineken launched “Cheers to The Real Hardcore Fans,” a campaign developed in partnership with Dentsu Thailand. The campaign aimed at reconnecting with local football fans and reinforcing its brand presence in a competitive...
Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare brand ANESSA while positioning Thailand as a travel hub. The initiative unites Shiseido, TAT, Alipay+, and King...
The collaboration is designed to create branded digital journeys for clients by tapping into Versa’s expanding financial user base. Since its launch in 2021, Versa has facilitated more than RM3 billion in deposits.
Hong Kong — Nostalgia is McDonald’s Hong Kong’s focus in a newly-released 10-minute short film for the opening day of its first local restaurant in 1975. As part of its ongoing 50th anniversary celebrations and produced in collaboration with creative agency DDB Group Hong Kong, the film blends historical...
Singapore – Standard Chartered has unveiled its new global brand platform, ‘Now is your time’, aimed at encouraging individuals to act with confidence in pivotal moments. The platform builds on the bank’s long-standing presence in investment, trade, and wealth corridors that connect capital and commerce...
![[Media Asset] NP Digital leads Pos Malaysia’s digital transformation and customer growth](https://marketech-apac.com/wp-content/uploads/2025/09/Media-Asset-NP-Digital-leads-Pos-Malaysias-digital-transformation-and-customer-growth.jpg)
Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official media agency. The move marks a bold stride in the postal service’s digital transformation, aimed at strengthening its online presence,...
