Category: Marketing
Singapore – Global fintech firm Osome has named Rohan Chandhok as vice president of marketing, strengthening its global leadership team as it accelerates growth across key markets. With more than 20 years of experience in marketing and entrepreneurship, he brings a unique founder-first mindset to the...
India — Bergner India has launched two new films under its festive campaign ‘Pyaar, Parivaar, aur Bergner’, celebrating the emotional connection between food, family, and Indian festivities. The campaign features two complementary narratives: ‘Cooker ki Seeti’ and ‘Diwali Ki Safai’, both depicting how...
Indonesia – Telkom and WPP Media Indonesia have signed a Letter of Intent (LoI) to formalise a strategic collaboration aimed at driving innovation in data-driven advertising and enhancing the value of Indonesia’s digital advertising ecosystem. Under the partnership, both parties will jointly develop...
Woolworths will remain the naming rights sponsor of the Woolworths Cricket Blast program for children.
Bangkok, Thailand – L’Oréal Groupe in Thailand is proving that beauty never fades with ‘Beauty Inside Out’—a campaign that gives expired makeup a second life as art therapy tools for mental health patients. Instead of discarding over 8.7 million baht worth of unused products, L’Oréal repurposed them...
India — RepIndia has been appointed to handle the integrated creative mandate for OPPO India following a multi-agency pitch. The remit covers the brand’s overall creative strategy, digital communication, and social listening, with a focus on combining insight-led storytelling and performance-driven creativity....
Singapore – adidas has officially landed at Singapore’s Jewel Changi Airport, unveiling a flagship store that transforms retail into an experience—where sport and culture meet in motion. Conceived as a “destination within a destination,” the two-level flagship reimagines the traditional store format...
The company says the refresh builds on its heritage and connection to family farms that supply potatoes for its chips.
Singapore – Singapore’s retail giant FairPrice Group (FPG) has launched a new brand campaign that adds a touch of magic to the mundane, continuing its promise of “Every Day, Made A Little Better.” Created by BBH Singapore, the 360° campaign brings humour and heart to everyday family life through a series...
The guide focuses on “Quality-Related Claims,” which refer to statements about the qualities, uses, or benefits of a product or business.
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