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Category: Marketing

Globe, Publicis Groupe
Globe joins Publicis Groupe’s ‘Working With Cancer’ initiative to combat cancer stigma and support employees
Posted on July 9, 2024
by MARKETECH APAC
The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe's mission to give its workers all-encompassing support and care...
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Dettol makes handwashing fun for all in latest campaign via WiredCo.
Dettol makes handwashing fun for all in latest campaign via WiredCo.
Posted on July 9, 2024
by Brandon Yulolo
The partnership approaches handwashing from a fun standpoint, using a trusted role model and music to build memory structures that teach children to wash their hands properly.
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CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation
CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation
Posted on July 9, 2024
by MARKETECH APAC
According to CCCS, the parties submitted that the proposed cooperation between SIA and Garuda will lead to enhanced air travel product for Singapore to Indonesia services, as well as expanded virtual networks of the airlines, thereby providing an increased number of service offerings to passengers;
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Dentsu Creative Isobar
Abhijat Bharadwaj named as new chief creative officer of Dentsu Creative Isobar 
Posted on July 9, 2024
by MARKETECH APAC
Bharadwaj will report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, president of Dentsu Creative Isobar, and will collaborate closely with the executive team to advance the agency's creative strategy. He will concentrate on significantly enhancing Dentsu Creative Isobar's creative prowess...
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Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Posted on July 9, 2024
by Brandon Yulolo
Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels.
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Ruder Finn Asia appoints new leadership for Southeast Asia
Ruder Finn Asia appoints new leadership for Southeast Asia
Posted on July 9, 2024
by MARKETECH APAC
Finn Asia has announced the promotion of Brian Witte to head of Ruder Finn Southeast Asia corporate practice and the appointment of Pamela Phua to general manager of Ruder Finn Singapore.
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Pedestrian Group to cease licensing overseas titles following job cuts
Pedestrian Group to cease licensing overseas titles following job cuts
Posted on July 9, 2024
by MARKETECH APAC
Rowley also blamed the licence partners facing financial headwinds and instability in the corporate world, as well as the overall decline of the advertising market and the rise of social media platforms for news.
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Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Posted on July 8, 2024
by Brandon Yulolo
As the incumbent for the past decade, Merkle Singapore will now continue the Royal Brunei Airline's remit for another three years.
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MARKETECH APAC returns to SG for “Customer Marketing Asia 2024” conference; to explore dynamic landscape of customer marketing
MARKETECH APAC's inaugural “Customer Marketing Asia 2024” conference in SG to explore dynamic landscape of customer marketing
Posted on July 8, 2024
by MARKETECH APAC
MARKETECH APAC is making its return to Singapore for its inaugural Customer Marketing Asia 2024: Singapore on September 10, 2024 at the Aloft Singapore Novena, and will bring together marketing leaders and innovators in Singapore to discuss the latest trends, strategies, and technologies in customer...
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Restaurant Brands International announces new investment to drive growth in China
Restaurant Brands International announces new investment to drive growth in China
Posted on July 8, 2024
by MARKETECH APAC
The two transactions reflect RBI's confidence in China, one of the largest QSR markets globally, and its commitment to drive growth in the market. RBI's total amount of capital outlay will be up to US$45m for the two transactions.
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