Category: Marketing
Singapore – Global art toy giant Pop Mart is bringing its world-first Pop Land theme park in Singapore. Recently announced on Instagram, the theme park will make its overseas debut through a limited-time pop-up at Bugis+ from October 15 to 26, 2025. Transforming the Level 2 Atrium into a pastel dreamscape,...
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
“Marketing has changed a lot and I'm glad my earlier years with the brand (or start of my career in fact) allowed me to experience a bit of 'old school',” he remarked.
Singapore – The Bank of the Philippine Islands (BPI) has reached a new milestone with the opening of BPI Wealth Singapore, a wholly owned subsidiary at the heart of Marina Bay. The launch marks BPI’s expansion across Asia and its commitment to giving Filipino and regional clients access to one...
Bennett brings with him extensive international experience in strategic planning and brand storytelling.
India — Open-footwear brand Chupps Footwear has unveiled what it calls the country’s first biodegradable billboard in Bandra, Mumbai, as part of its new sustainability-driven campaign. The installation, conceptualised by INTO Creative, marks the launch of Chupps’ new range of 100% biodegradable sliders....
Timed to coincide with Ghost Month, the activation brought the ghost bride character, Adou, to life across several MRT and LRT stations in Kuala Lumpur.
Watsons is now introducing JCprogram to Thailand and Malaysia, markets the company identifies as having strong potential in the aesthetic beauty sector.
Singapore – Fisherman’s Friend is celebrating Singapore’s 60th National Day with a playful nod to one of the nation’s most cherished dining rituals—the art of “chope-ing” a hawker table. The iconic lozenge brand’s latest campaign, “Chope First, Soothe After,” pays tribute to the spirit of everyday Singapore,...
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
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