Category: Marketing
Set to the pulsating beat of GreedyBoy’s specially composed track, Heckler Singapore joined forces as VFX partner on the striking video produced by Studio Birthplace – a Singapore-based creative agency focused exclusively on planet-positive projects.
In an exclusive conversation with MARKETECH APAC, Khoo also added that by leveraging the company’s data, he will be able to create cohesive and actionable strategies in line with FrieslandCampina’s current business strategy, as well as being able to drive effective decision-making across the organis...
Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations.
This initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for Thai and Southeast Asian tourists to explore the country's exciting destinations. It is in line with Traveloka's commitment to helping the tourism industry in Southeast Asia recover from the...
Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing mix, and 93% of businesses report winning customers as a direct result of video content.
MARKETECH APAC spoke exclusively with CCAC, alongside Ace Saatchi & Saatchi, to discuss the collaborative effort on the creation of ‘Carrier Cool Spot’ and the broader implications of this innovative project for experiential marketing and urban design.
The funding round was led by Burda Principal Investments alongside Sfermion, Gold House, CMT Digital, and Superscrypt.
In addition to growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia to empower retailers to monetise their onsite, offsite and in-store media assets.
The clothing has been designed to incorporate design cues from the XUV 3XO, such as its diamond inserts and emblem, which connect the ensemble to the SUV's style. The goal of this series is to draw in young customers who value automotive design in addition to contemporary fashion.
Asia-Pacific destinations now occupy half of the top 10 trending hot spots that have demonstrated the greatest momentum among travellers, the report from the Mastercard Economics Institute showed.
