Category: Marketing
The rebrand also aims to enhance PPURPOSE’s direction by creating meaningful experiences in today’s fast-moving temporal world, setting a new bar for creativity in PR.
Cake.Shop, an adtech startup, has officially launched in Australia, offering brands and agencies innovative programmatic ad buying services that emphasise transparency and rich media creative ad targeting.
International communications agency Milk & Honey PR has announced the appointment of Richard Bagnall as its new group non-executive director (NED) to provide strategic advisory services to the agency’s operations in Singapore, the UK, the US, and Germany.
According to the report, low and medium-income consumers – categorised by their household income of those less than RM4,000 and those averaging between RM4,000 to RM9,000, respectively – reward themselves through functional spending, e.g eating out, groceries, homecooked food, and food delivery.
A series of 15-second videos featuring NETS merchant categories—such as local restaurants, hair salons, and grocery stores—are the focal point of the social media-first campaign. The movies depict the exploits of NETS Tappy Cat, who uses an ATM or debit card to tap its way to faster and simpler fulfilment,...
hedgehog lab, a global digital product consultancy, has announced strategic partnerships with the content management platform Contentful and the e-commerce platform SHOPLINE, to support customers in delivering on their digital experience aspirations.
In an exclusive conversation with MARKETECH APAC, Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for Goodyear in...
In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.
Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms, a study from Kantar showed.
According to the commission, it has found that the proposed acquisition is likely to entrench and strengthen Grab’s already dominant position in the ride-hail platform market to the detriment of drivers and passengers.
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