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Category: Marketing

Ogilvy Philippines names three new executive creative directors to oversee creative strategy
Ogilvy Philippines names three new executive creative directors to oversee creative strategy
Posted on August 16, 2024
by MARKETECH APAC
The trio’s collective vision is centered around the concept that groundbreaking ideas can emerge from any corner of the agency, transcending traditional hierarchies. As ECDs, Jayme, Valdez and Ocampo are committed to fostering an environment where creativity knows no bounds.
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StarHub’s new campaign with the Singapore Police Force keeps Singaporeans ‘Cyber Sharp’ against scams
Posted on August 16, 2024
by Aliza Carmona
To combat the growing threat of scams, StarHub has teamed up with the Singapore Police Force (SPF) to launch a public education campaign aimed at enhancing vigilance against cyber threats.
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vistar-media-taiwan
Vistar Media strengthens APAC presence with key partnerships in Taiwan
Posted on August 16, 2024
by Aliza Carmona
Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has forged new strategic partnerships with two major Taiwanese media owners, KanBan Culture and PilotTV Holdings, significantly expanding its footprint in the region.
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chris polishuk amperity 22
Amperity appoints Chris Polishuk as chief revenue officer amidst strong company growth
Posted on August 15, 2024
by Aliza Carmona
Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced the appointment of Chris Polishuk as its new chief revenue officer to lead its global go-to-market teams, enhance sales strategies, and expand market reach.
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E-Commerce Marketing Series: From communities to digital destinations–why human-centric innovations will be the future of e-commerce marketing
E-Commerce Marketing Series: From communities to digital destinations–why human-centric innovations will be the future of e-commerce marketing
Posted on August 15, 2024
by MARKETECH APAC
The future of e-commerce marketing is set to be defined by an intricate blend of advanced technology, personalisation, and a commitment to sustainability, all while maintaining a human-centric approach.
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Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Posted on August 15, 2024
by MARKETECH APAC
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta's iconic Bundaran HI and Blok M MRT stations.
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digibank ai campaign
Digibank by DBS celebrates Gen Z and millennials’ dreams in new campaign with Digital Sea
Posted on August 15, 2024
by Aliza Carmona
Digibank by DBS has teamed up with the creative agency Digital Sea to launch its new campaign, ‘Dream Fulfilled: Gen Z & Millennial Story,’ showcasing a heartfelt journey of ambition and achievement.
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FreeWheel appoints Tess O’Brien as managing director for ANZ
FreeWheel appoints Tess O’Brien as managing director for ANZ
Posted on August 15, 2024
by MARKETECH APAC
Most recently she led FreeWheel’s buy-side business in North America, and was instrumental in the launch of a number of product innovations; including FreeWheel’s programmatic marketplace, identity and measurement solutions, and linear addressable capabilities.
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kidscan-the-monkeys-campaign
KidsCan urges support to keep children warm this winter in new campaign with The Monkeys Aotearoa
Posted on August 15, 2024
by Aliza Carmona
KidsCan, a charity committed to providing essential support for children affected by poverty in New Zealand, has partnered with The Monkeys Aotearoa, part of Accenture Song, for its latest campaign.
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shouvik-golin-promotion
Golin names Shouvik Prasanna Mukherjee as new executive vice president for global creative innovation
Posted on August 15, 2024
by Aliza Carmona
Golin, a global public relations agency under the Interpublic Group, has announced the promotion of Shouvik Prasanna Mukherjee to executive vice president for global creative innovation, effective immediately.
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