Category: Marketing
The launch of A-EPIC marks a watershed moment for the three media partners which are taking on a shared mission to drive influence of ESG principles in facilitating the region’s green economic growth.
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
Japanese beverage brand Asahi has teamed up with dentsu Hong Kong for an omni-channel campaign to promote its new beer, Dry Crystal, aiming to drive brand experience for the beer product and boost consumer conversions.
It is worth noting that during this year's event, Ogilvy Singapore has been named the Agency of the Year for the "Good" category, with Revolver from Australia receiving a Palme d'Or special award.
Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index...
Global communications agency Burson, formed from the merger of WPP’s BCW and Hill & Knowlton, has announced a series of strategic appointments to its Asia-Pacific leadership team, aimed at enhancing its presence and capabilities in the region.
Houston, a brand strategy and design firm, has bolstered its leadership team with the promotion of Gretel Maltabarow to managing director and Stacey Saunders to general manager, the appointments will take effect immediately. They will be directly reporting directly to Stu O’Brien, CEO & Founder of H...
Going into detail, Carro signed a US$75m multi-currency loan to fund the growth of its fintech arm, Genie Financial Services.
STB and MAG intend to work together on projects that will strengthen collaboration and boost the country's tourism industry, especially by drawing in foreign visitors. The Memorandum of Understanding also restated the state government's commitment to promoting Sarawak as a top vacation destination w...
However, data from Salesforce’s report also suggests that many Singaporean marketers lack a solid data foundation, which hinders their success optimising their AI usage with only 21% being fully satisfied with their ability to unify customer data sources.
