Category: Marketing
Mumbai, India — Ionic Wealth has launched its first brand campaign, ‘Your Wealth is Your First Start-up,’ which encourages India’s affluent population to view wealth management through an entrepreneurial lens. The campaign positions wealth creation as a start-up journey that benefits from having the...
Among the highlights of the outpost are an exclusive holiday set available only at Changi Airport, an immersive photobooth with printed keepsake photos, and complimentary pandan holiday cookies with any purchase.
Payments complete every consumer’s purchasing journey, which is why it became a necessity to ensure that all payments, before even being made, are secure. This expectation revolves around all modes of payment: in cold cash, through card, bank transfers, QR payments or codes, installments, and in all...
Mumbai, India — Fast-moving consumer goods company Marico Limited has appointed Omnicom Media Group’s PHD India as its agency of record for its integrated media mandate, following a multi-agency pitch. Under the new partnership, PHD India will handle end-to-end media strategy, planning, and buying for...
Singapore – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has bolstered its Southeast Asia operations with two key appointments—Kevin Smyth as commercial director for Southeast Asia and Cindy Lim as DSP partnerships...
As Thailand enters this mourning period for a year, the country’s adland is also responding swiftly to focus its marketing campaigns that reflect the Queen Mother’s virtues while also being in a state of mourning.
Singapore – French creative and production studio CREAM has officially launched CREAM Asia, its new regional hub based in Singapore, connecting the creative energy of Europe and Asia. The expansion marks a pivotal step in CREAM’s ambition to build a bridge between global and local talent, helping...
Sydney, Australia — Hotwire Global has appointed Grant Toups as its new global chief executive officer, as the communications and marketing consultancy marks its 25th anniversary. Toups will take up the position in January 2026. Toups brings with him more than 20 years of experience in public relations,...
The #LightItTogether activation, launched during the Deepavali season, encouraged Malaysians to light a virtual diya (lamp) via RHB’s Instagram page.
Singapore – Agoda and JCB International Co., Ltd. are embarking on a three-year partnership, offering customers enhanced travel experiences and exclusive reward privileges. The collaboration, formalised at the 18th JCB World Conference, runs from April 2026 to March 2029 and will combine Agoda’s...
