Category: Marketing
The organisation said the process reflected the strength of Victoria’s creative services sector.
Hong Kong – HSBC Holdings plc (HSBC) has announced that it, together with its wholly owned subsidiary The Hongkong and Shanghai Banking Corporation Limited (HSBC Asia Pacific), has proposed to privatise Hang Seng Bank Limited (Hang Seng) through a scheme of arrangement, which would see HSBC acquire all...
Michihiko explained that they also strengthened partnerships with many external companies
India — BMW India has collaborated with Interactive Avenues and advertising technology firm VDO.AI to introduce a series of interactive connected TV (CTV) campaigns, designed to enhance audience engagement through immersive brand storytelling. The campaigns, featuring the new BMW 2 Series Gran Coupé...
Jakarta, Indonesia – DDB Group Singapore has transformed student creativity into national storytelling through an inspired new campaign for Google Gemini in Indonesia. Aptly titled #BikinGebrakanLo (“make your breakthroughs”), the campaign celebrates young minds who are using AI to fuel their own...
Singapore – UNIQLO Singapore is teaming up with heritage snack brand Old Chang Kee to serve up a fresh flavour of fashion this October. Launching on October 17, the new UTme! collection features seven T-shirt designs and six embroidery options inspired by the nation’s beloved Curry’O and Old Chang...
India — Beverage brand Campa brought a striking visual spectacle to Kolkata, India, this Durga Puja, unveiling a 30-foot immersive 3D anamorphic installation at the iconic Tala Prattoy Pandal. As part of its festive takeover, the brand illuminated prominent spaces across the city in shades of purple....
USA – Global pizza chain Domino’s has unveiled its first major brand refresh in 13 years, fusing its iconic heritage with a modern, vibrant look and sound aimed at engaging the next generation of pizza fans. The overhaul forms part of Domino’s effort to make every aspect of the brand as craveable...
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines. The win marks the first time H&M...
Manila, Philippines — Creative agency GIGIL staged an eye-catching activation for the second season of Netflix’s hit series ‘Wednesday’, transforming the Venice Grand Canal Mall in Taguig City into a dark spectacle inspired by the show’s signature imagery. Drawing from the series’ theme of mystery and...
