Category: Marketing
India — RepIndia has been appointed to handle the integrated creative mandate for OPPO India following a multi-agency pitch. The remit covers the brand’s overall creative strategy, digital communication, and social listening, with a focus on combining insight-led storytelling and performance-driven creativity....
Singapore – adidas has officially landed at Singapore’s Jewel Changi Airport, unveiling a flagship store that transforms retail into an experience—where sport and culture meet in motion. Conceived as a “destination within a destination,” the two-level flagship reimagines the traditional store format...
The company says the refresh builds on its heritage and connection to family farms that supply potatoes for its chips.
Singapore – Singapore’s retail giant FairPrice Group (FPG) has launched a new brand campaign that adds a touch of magic to the mundane, continuing its promise of “Every Day, Made A Little Better.” Created by BBH Singapore, the 360° campaign brings humour and heart to everyday family life through a series...
The guide focuses on “Quality-Related Claims,” which refer to statements about the qualities, uses, or benefits of a product or business.
Singapore – Bubble tea brand Gong cha has temporarily closed all its stores in Singapore, with plans to return in 2026 under a refreshed brand and a new franchise partnership. Founded in Taiwan in 2006, GongCha has grown into one of the most recognisable names in the bubble tea industry. The brand first...
Mumbai, India — HSBC India has launched a new campaign featuring Bollywood actor Kareena Kapoor Khan to showcase its enhanced HSBC Premier proposition, aiming to address the evolving needs of affluent and internationally mobile Indians. Centred around a 60-second commercial film, the campaign highlights...
Manila, Philippines – Dave & Buster’s is pressing ‘start’ on its Philippine expansion this October with the opening of its first branch at Opus Mall in Quezon City—marking a major milestone in the brand’s global game plan. In partnership with their local franchisee The Bistro Group, the American...
Manila, Philippines — Salmon Bank has launched ‘Para-Paraan with Salmon’, a new podcast series aimed at encouraging financial mindfulness among Filipino families. The show, hosted by creator-entrepreneurs Joric Pecson and MK Bertulfo, features guests from various backgrounds who share personal stories...
Singapore – Rakuten Travel has officially launched in Singapore, inviting everyone to pause, breathe, and rediscover the joy of mindful travel through its new campaign, “Book Your Break with Rakuten Travel.” In collaboration with Hvala, Singapore’s beloved Japanese tea brand, the campaign offers travellers...
