Category: Marketing
Thailand — KFC Thailand has announced a collaboration with the popular mobile battle royale game ‘Free Fire’, launching a campaign that runs from November 10 to 26, 2025. The partnership introduces both in-game and real-world experiences for fans of the brand and the game. As part of the campaign, KFC...
The company said the acquisition is expected to be immediately value-accretive and contribute positively to its earnings through operational synergies.
Singapore – Moomoo Singapore is extending its digital edge into the real world with the opening of its first two physical concept stores at 313@Somerset and Jem, blending technology with human connection in a move that redefines how investors learn, grow, and engage. Designed as more than retail spaces,...
Japan – Dutch beer brand Bavaria has named Tokyo-based creative agency UltraSuperNew as its lead partner in Japan, signalling a major move in the brewery’s expansion across Asia. The independent agency secured the account without a pitch and will oversee strategy, creative, and production for Bavaria’s...
Set across three floors, the Guinness Clubhouse blends the worlds of football and Guinness through a series of immersive spaces and activities. Guests can watch live Premier League matches on a large projector with surround sound designed to replicate a stadium atmosphere.
Mumbai, India — Asian Paints has collaborated with Spotify for its I-POP event, marking the first time the two brands have partnered. The event, which celebrated India’s pop music movement, featured a mix of music and visual art, bringing together fans and Spotify Premium subscribers for an invite-only...
Singapore – The Singapore Tourism Board (STB) has awarded the Concept and Price Revenue Tender for a wellness attraction at the Marina South Coastal site to Therme Group, a global developer and operator of large-scale wellbeing destinations. The project, estimated at S$1 billion, will see the development...
Zitcha was chosen for its omnichannel capabilities, self-serve functionality, and strong local presence — attributes that align with Priceline Pharmacy’s strategy to strengthen its internal retail media operations and educate supplier partners.
Thailand — Netflix Thailand, in collaboration with VML Thailand, has introduced an unconventional way for fans to revisit the events of the world-phenomenon series ‘Stranger Things’. The latest campaign offers the ‘Stranger Things Recap Cassette’, an 80s-inspired audio experience that can be listened...
Mumbai, India — Ionic Wealth has launched its first brand campaign, ‘Your Wealth is Your First Start-up,’ which encourages India’s affluent population to view wealth management through an entrepreneurial lens. The campaign positions wealth creation as a start-up journey that benefits from having the...
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